What is Conversion Rate Optimization?
Conversion Rate Optimization OR CRO is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate.
So what is a conversion: it could be? making a purchase, sign up for newsletter, creating an account, Downloading an App.
Once you define the conversion you need to analyze why visitors aren’t converting then fix it.
This can be done through A/B testing, customer feedback, expert usability testing and more .
Using correct testing method can increase conversion rates by up to 300% .
CRO is taking the traffic you already have and make the most of it informed by insights from analytics and user feedback