The Big Picture Of CRO – Rand Fishkin – Moz


The much anticipated presentation from Rand Fishkin on Conversion Rate Optimization.

Download the slide deck here:

The Big Picture of CRO Rand Fishkin, CEO, SEOmoz rand@seomoz.org Download:
2. Basics of CRO
3. I want more peoplewho visit the site tosubscribe via email From my blog:
4. A) More People Visiting B) HigherConversion Rate
5. Let’s Improve the Call to Action!This must bethe problem!
6. A/B TestingWe’ll show half our visitors one and half the other, and get a winner
7. Multivariate Testing We’ll show each version to a percentage of visitors and find a winner
8. Statistical Significance Testing Most testing platforms have this built in. If you need a generic one and some tips on statistical significance, Avinash’s post here has good stuff:

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