Simple Writing System: Your Offer

Copywriting expert John Carlton explains how the elements of an offer overcome any reluctance on the part of your client or buyer. For more copywriting tips from John Carlton and information on how to get John to review your copy or marketing, go to


Engage Academy: Website Optimisation – Design For Conversions By Jared Molko

Google Engage South Africa hosted a training day called the Engage Academy on 07 March, 2013. Filled with a day of learning it was only appropriate to end on a high.


Copywriting Tips For Beginners. Learn Copywriting

Trevor Crook, Ted Nicholas & Peter Woodhead’s 3.5 Day Copywriting Workshop reveals how you can become a copywriter. Learn Copywriting from basic copywriting tips for beginners to advanced copywriting tips . . . when you want to ignite your sales and profits. The easiest way ever devised for you to become a copywriter is almost ready. Go to:


The Big Picture Of CRO – Rand Fishkin – Moz

The much anticipated presentation from Rand Fishkin on Conversion Rate Optimization.

Download the slide deck here:

The Big Picture of CRO Rand Fishkin, CEO, SEOmoz Download:
2. Basics of CRO
3. I want more peoplewho visit the site tosubscribe via email From my blog:
4. A) More People Visiting B) HigherConversion Rate
5. Let’s Improve the Call to Action!This must bethe problem!
6. A/B TestingWe’ll show half our visitors one and half the other, and get a winner
7. Multivariate Testing We’ll show each version to a percentage of visitors and find a winner
8. Statistical Significance Testing Most testing platforms have this built in. If you need a generic one and some tips on statistical significance, Avinash’s post here has good stuff:


Emotional Direct Response Marketing & Copywriting Tips

Craig Garber Reveals Secrets of e-mail marketing, how to use a copywriting swipe file, and… much more!


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