Google Adwords Optimization Tips – PPC Management Strategies


3 Google Adwords Optimization Tips: how to increase conversions and decrease cost in your Google Adwords account.

Google Adwords is a very powerful advertising platform that allows you to reach a wide audience in a matter of minutes, this translates in enormous possibilities but it also highlights the requirement to optimize your account in order to target your right audience.

Here I highlight 3 top tips for Google Adwords optimization and the recommended strategy to follow in each case.

Tip #1: Adwords Ads, Keywords and Landing Page Alignment
Tip #2: Dynamic Keyword Insertion (DKI)
Tip #3: Negative Keywords

Find out what alignment means in Google Adwords and how do you align your Google Adwords account?

Discover the four elements that represent the fundamental part for optimizing your Google Adwords account.

With tip number two you’ll be able to increase your click through rate by dynamically inserting keywords inside your ads. This is a crucial tip because it allows you to increase in a dramatic way your CTR. You can see some real examples on how to implement this inside your account.

Tip number three concentrates on negative keywords. Negative keywords represent one of the most important aspects inside Google Adwords. They allow you to block unrelated queries and to decrease your cost per conversion in a progressive way.

Read the full blog post regarding Google Adwords optimization here:

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Music credits:
“Life of Riley” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0

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My Top 10 Tips For Aspiring Freelance Copywriters (Part 1)


I get many emails asking for advice on how to become a successful freelance copywriter. I love helping, but I’ve always wished I had a better way of doing it. I think this video is that better way. Part 1 of 2 of my top 10 tips for aspiring freelance copywriters.

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Top 12 Copywriting Tips For Creating Amazon Listings – Jungle Scout Webinar #7

Looking for the competitive edge to sell more of your Amazon product? Karon Thackston of Marketing Words shares actionable insights to increase visitors to your page, and sell more product when they land on your page.

If you are need to make immediate improvements to your Amazon listing, improving your copywriting is the fastest, and most effective, method to generating more sales. Watch “Top 12 Tips for Creating Amazon Listings That Outsell The Competition”.

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Conversion Rate Optimisation: What We Learned From The Optimizely Roadshow 2014


The Optimizely Roadshow 2014 was held on thursday 6 March at the Westminster Impact Hub in London. It was an event dedicated to website and conversion rate optimisation (CRO) and generating a testing culture within businesses.

Some of the Fresh Egg team attended the event – Fresh Egg is one of only six Optimizely Certified Partners in the UK.

This video features EMEA marketing manager at Optimizely, Jerry Rietveld, answering three all important questions:

1. What is the one key thing people should take away from the Optimizely Roadshow?
2. What is the biggest challenge facing the conversion optimisation industry at the moment?
3. Is a website ever fully optimised?

For more information about the event, including six key takeaways, visit the Fresh Egg blog.

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