Copywriting Tips From

Kevin Hill, “The Professor of High Response” Reveals copywriting tips from For more copywriting tips please go to


Conversion Optimization-How To Turn Bounces Into Sales

Only 0.25% of first time visitors make a purchase; an appalling low conversion rate. In this educational webcast, two conversion experts combine their knowledge to bring you an end-to-end view of the conversion process you can use to dramatically lift your conversion rate.

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John Carlton Copywriting Tips: Headline Tip 2-The Money Shot

In this copywriting hotseat John Carlton shows how to hit the reader right between the eyes hit what he calls his passionate sweet spot.

When you are doing your sales detection work, think in terms of the money shot. I talk about this a lot. The Money Shot is where the reader sits back and thinks.. “Oh, my God”. The money shot is designed to hit the reader right between the eyes; hit what I call his passionate sweet spot. That little area that will just set off alarms in his body, so he absolutely has to have what you have.

You may never find that money shot, but learn to spot it. When you do, then wonderful things happen. The classic money shot that I talk about is the “one-legged golfer”, for example. That took an hour or an hour and a half of talking to this guy. He wasn’t going to tell me the story. At the end of the conversation he just happened to throw it out. He didn’t think it was very interesting, but my inner salesmen just went “Wow, that’s it. That’s the money shot.”

From that, in golf, I have used similar things, like “The Amazing Secrets of a Skinny Young Kid from Visalia, Who Accidentally Learned How to Hit 400 Yard Drives”, the idea being that the positioning is different. The money shot for me was that this was not what the golfer expected to hear, yet, it was right in his passionate sweet spot. I learned very quickly that most golfers are not sleek young guys with everything functioning well. They are arthritic, they are old, they have never had a good game in their lives. A lot of things are going wrong. They have a permanent hook. If you talk to them, they will listen. Almost no one else was talking to them at that time.

For more marketing and copywriting tips from John Carlton, go to


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3 Things You Must Include In Your Copywriting Contract

The video with narrative text is posted at the SEO Copywriting blog:

Hey there! Welcome to yet another installment in the “how to start an SEO copywriting business” series.

Elaborating on last week’s video (“Do you really need a copywriting contract?” here I address the three things that you absolutely MUST include in your freelance copywriting contract.

While I am not an attorney and this does not constitute legal advice, I have been reading copywriting contracts for a very, very, very long time 🙂 In this time, I’ve seen some truly spectacular ones and some that leave the copywriter vulnerable to litigation, not getting paid, and other bad things.

So, speaking from experience, here I talk about those three elements that you want to be sure are included in your freelance copywriting contract! Tune in to learn how to protect yourself as well as your client.

Thanks for joining me!

If you’ve enjoyed these copywriting business tips and you want to learn more about how to make more money in your freelance copywriting business without working so darn hard, you can send an email to You’ll receive emails with really helpful, actionable tips and things to think about!

You may also want to check out the Copywriting Business Boot Camp at ( I hold classes once every six weeks or so.

If you’re looking for general copywriting tips to boost your income and write better content for your client or company, you can sign up for my free newsletter (either daily or weekly) – also at

As always, if you have any questions or comments about this video, or suggestions for a future topic, I’d love to hear from you! You can email me at, or track me down on Twitter @heatherlloyd.

Thanks again, and have a great day!


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