WEBINAR: How To Convince Your Boss On Conversion Rate Optimisation

Recording of our joint webinar with conversion optimisation agency PRWD on May 12th 2015.

This practical webinar provides you with the tips and techniques needed to present a persuasive argument to your senior management team, allowing you to get the buy-in you need for your conversion rate optimisation efforts.

The webinar was hosted by Dave Cannel, Optimizely’s Partner Manager for the UK and Ireland. Special guest is Matt Lacey, Head of Optimisation at PRWD, who shares five steps to follow based on his own experience of working on conversion optimisation programmes with companies such as The North Face, Trend Micro, Bensons for Beds and British Cycling.

Step 1: Identifying who you need to convince and what they already understand
Step 2: Tackling Risk and Myth Busting
Step 3: How to use real numbers and let the data do the talking
Step 4: How to explain CRO’s impact on your marketing spend, customer understanding and innovation
Step 5: The fear of loss – Are you losing market share to your competitors? are you losing revenue through bad decision making?

In this webinar you will acquire the skills you need to convince your boss to start conversion rate optimisation and be the champion of data-driven decisions within your organisation.

1. You’ll be armed with an easy, five-step process that will help you throughout any conversation

2. You’ll know which information to use in a particular situation and how it will become one of your most valuable weapons

3. You’ll discover how speaking your boss’s language will help open doors in the process of bringing your CRO efforts to fruition


Copywriting Tips Voor Websites Met Aartjan Van Erkel Van De Bestseller ‘Verleiden Op Internet’

Aartjan van Erkel is een specialist als het gaat om copywriting voor het web. In dit interview met Maarten van der Zanden en Aartjan van Erkel deelt Aartjan een aantal waardevolle copywriting tips.

Aartjan van Erkel is een van de sprekers op de Internet Marketing Summit 2015 op 25, 26 & 27 november 2015. Wil jij Aartjan live zien? Check


3.02 The Conversion Optimization Formula – The Viral Hack Video 18


FACEBOOK GROUP (Discussions, extra videos and more):

The conversion formula was first taught to me by a colleague – Stefan Helgesson – whilst working with online affiliate businesses.

I have since used it and iterated it into a framework that helps me examine why and why not something works or doesn’t work in my creative.

There are some driving forces behind making a person convert into an action. If you don’t understand them, your conversion rates will drop dramatically. If you do understand them, you can basically get anyone to do anything for you, at any given time. Learn how to master the conversion formula!


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