Beginner’s Guide To Website Conversion Optimisation

This video explores the reasons why website conversion optimisation represents one of the best opportunities for business owners who want to improve website profits without spending more money on traffic.

Click the link above to find out more about website optimisation services from Marketing Results.


Copywriting Tips – John Carlton: How To Develop A Story

In this copywriting hotseat John Carlton discloses some simple steps we can take to develop a story in our copy.

Copywriting Tips: When we talk about stories that have a visceral impact, I want you to all become that uncle that has a story to tell on Thanksgiving. The best way to develop this thing is to start talking to people. Start talking to people, especially family, because they can’t get away. They have to sit there and listen to you. Start with short stories, just what happened to you.

Ed, did you fly here? What happened on your flight?

Ed: I was in line, and this girl next to me thought she recognized me from a poster she saw in her dormitory, she said it was a bachelorette party and she had this stripper that showed up and had posters of him, and I said ‘well, shit, it could have been me’, because I’ve done that before…and I had a twin brother, too, so we kind of took turns.

John: OK. Really. So it could have been you. Right there…that is a great opening. I wasn’t expecting that. Matt, you have a room, the concierge suite, here, what happened after you left the room, on the way down here?

Matt: I got lost. I got lost and had to ask a girl playing craps, and almost stayed and played.

John: Almost stayed and played craps? OK. That is the start of a story. Tom, what happened to you last night? Between checking in and getting your room.
Tom: Checking in, I decided to go outside, go for a walk and I ended up in the bookstore, talked to a couple of people along the way, see what Reno was like.
John: And what happened at the bookstore?

Tom: I was looking for some books, ran into a nice looking woman, we were talking business, how to start a business, got her phone number…

John: You dog! He also came back from the bookstore with the book by Gene Simmons of Kiss. Kevin? Did you drive here? You flew? What happened between landing at the airport and getting to the hotel?

Kevin: I wish I had some stories like these guys.

John: OK. Remember, egos are not here. That is the wrong answer. You do have a story. Just back up. This is really good, because a lot of times you guys are going to try to force the story…force the salesmanship or force the story. He was thinking…OK, what do I have for a story. These other guys didn’t have time to think…the story just came out. Just tell me. Just back up. What happened when you got off the plane and got over here?

Kevin: Got on the shuttle, ummm.

John: Was the shuttle on time, did you find it OK?

Kevin: Yes. There was an extremely overweight female driver, was real sweet. Sat across from a couple from Houston, started talking football, basketball…

John: OK, that’s fine, stop. Let’s back up. How did you feel, emotionally, when you were getting off the plane?

Kevin: I’d say it was almost a flatliner, because all I wanted to do was get to the hotel
John: That’s not true. Think about it. No one has flatline emotions until they are laid out on that marble slab. There was no excitement, no sense of anticipation? What does anticipation feel like?

Kevin: My heart rate goes up a little bit, I’m in a better mood, talkative to people.

John: What audience are you after?

Kevin: I’m after property and casualty insurance agencies.

John: That explains it. I was going to say you were an accountant.

For more marketing and copywriting tips from John Carlton, go to


Aaron Ginn – Growth Hacker At StumbleUpon – Conversion Optimization Testing And Startup Metrics

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| Growth Hacker at StumbleUpon talks Conversion Optimization and Startup Metrics. What is your definition of optimization? It’s not only about SEO or content marketing. Take the practices of StumbleUpon and apply them to your small business website optimization strategy.


Three Award-Winning Examples Of Writing For Advertising

Will Awdry explains why these three examples of copywriting work so effectively. If your looking for tips on writing effective copy, copywriting advice or brilliant examples of copywriting, watch this.

Book onto Will Awdry’s D&AD Creative Training course now:

D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.

D&AD Creative Training sessions are primarily designed to be of benefit to creative professionals at all stages of their careers. Attendees will gain confidence and hone their skills in traditional creative disciplines – art direction and copywriting, for example. Or learn techniques such as how to structure a brilliant presentation, how to propagate ideas using digital media, how to have ideas in the first place and much more besides.


What Are The Best Conversion Optimization Fundamentals And Strategies W/ Chris Goward Of WiderFunnel

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Chris Goward, found of WiderFunnel and author of “You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing”, said “Conversion optimization is a complex business. It’s hard to nail down one thing, but here, I’ll give you two. The first one is read more. Someone smart once told me that you can become the best expert in the world on any topic by reading an hour a day on that topic. It’s surprising how few people do that. I would encourage you in any field, including conversion optimization, read an hour a day on the topic and you will, within a year, become an expert in the field. The other is within the organization get in the habit of driving people insane by, every time they have a good idea, saying “You know what? That’s a great idea. We should test that.” Just creating that habit of responding by saying “Great idea. Let’s test that. We should test that. We should test that.” You will start to create and become a champion within the organization of creating that culture of ongoing improvement. That’s really what it’s all about, is having the culture of scientific marketing and testing to see what really works.”

Welcome Chris Goward of WiderFunnel to the Marketing Optimization Video Podcast.
Today we talk about Conversion Rate Optimization Fundamentals and Strategy.

Links mentioned in the show…

Check out their website at
View the book that “Redefined Conversion Optimization” You Should Test That
Conversion Rate Optimization Fundamentals on Lynda – View Course
Follow Chris Goward on Twitter @chrisgoward

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