Copywriting Tips: How To Tell A Story

Copywriting Tips: I show you how I write copy, how I tell a story and other cool copywriting tips. Subscribe and Like my Facebook page please. Thanks! – Carlos Redlich


After The Click – Conversion Optimisation

While the online marketing community has made great strides in understanding and optimising search and social marketing campaigns, many ecommerce websites fail to convert substantial numbers of visitors into buyers. Google has been working to understand the levers behind conversion rates and what makes some sites more successful in maximising their conversion rates. This presentation will cover what has been learned and the tools and methods that can help increase the conversion rates on websites.


Copywriting Tips – MOOC – Salford Business School (9/12)

Enrol on free Search and Social Media Marketing for international business Massive Open Online Course (MOOC)

Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity:

Activity 1. – Visit this web page:

Can you see how the four elements of AIDA have been used here?

For example:
Attention: starting the post with a question
Information: several headings of the page are dedicated to the details of the main points being highlighted
Desire: highlighting the qualities of the research and its unique insights
Action: the reader is prompted to read the full article and download it from an open repository

Activity 2. – Draft a blog post about your Search and Social Media Marketing for International Business course. Start with the following four headings:


Consider how you can complete these four headings with your message. Once you have drafted your message you can delete these four headings.

Publish your blog post and share a link to it using #SSMMUoS on Twitter. Read what others have said and comment on their blog posts.

Watch the “Copywriting tips – MOOC” video and more in “Search and Social Media Marketing for international business” playlist:

This video from Salford Business School shows how to perform on your SEO strategy by covering the following topics:
– What it is and why it is important?
– Integration with SEO
– Thinking about your audience and style
– Content strategy
– The drafting process

This video is part of the Search and Social Media Marketing for international business MOOC, a course that provides an introduction to Social Media Networks for marketing business. You will benefit by having the opportunity of developing a better informed online presence for your career or your business.

Follow us on Twitter: #SSMMUoS
Like us on Facebook:
Check out our blog at

These videos are informed by research undertaken as part of an international business culture project which examined social media use across 31 European countries and include views from the following UK based industry experts:

Alex Fenton – EDinteractive (
Alex McCann – Altrincham HQ (
Anjlee Bhatt — smespresso (
Briony Gunson & Tom Parnell – Manning Gottlieb OMD (
Colin Telford – The Candidate (
James Crawford – PR Agency One (
Joana Ferreira — Fast Web Media (
Katrina Gallagher — Digitangle (
Martin Williams — (
Nina Mack – Worship Digital (
Rebecca Rae – Photolink Creative Group (
Sean Randles – Web Video Marketing Ltd (
Simon Wharton — PushON (
Steve Kuncewicz — Bermans (
Tony Brown – UK Trade & Investment (

This project was developed by team members:
Aleksej Heinze
Luis Santos
Maria Camila Villa
Rebecca Lee
Vanessa Van Huynh


SEO Copywriting Tips For Google’s Penguin Update

Don’t be afraid of Google’s Penguin update! If you’re writing online, here’s what to do. Go to the SEO Copywriting blog at to view the full video post!

Yes, Google is at it again with yet another update named after a black-and-white animal: the Penguin. And like the Panda update before it ( this has site owners scared.

Not to worry! Tune in as Heather discusses SEO content strategy for successfully dealing with the Penguin update – and tips to improve your site’s performance with new content opportunities.

In the end, well written content will prevail, no matter the update Google throws out there.

If you’d like to learn more about SEO Copywriting, please sign up for either my daily or weekly SEO Copywriting Buzz newsletter and in return, you’ll receive my “How to write for Google” whitepaper free! Just go to:

And if you have a question or a suggestion for a topic, please let me know! You can email me, or find me on Twitter @heatherlloyd.

Look forward to hearing from you!


What Are The Best Tips For Conversion Optimization – Live Peep Laja Of ConversionXL ConversionXlLive

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| Check out the latest interview with Alex Harris and Peep Laja. Peep is the founder of ConversionXL, a great blog on conversion rate optimization. Find out what mistakes not to make with A/B testing and tips to increase conversion. Plus some mobile and ecommerce talk.

Peep Laja of ConversionXL says, “Optimization is all about doing stuff better and getting more results about whatever you really want to do right now. If you’re selling stuff, optimization will help you do it better. Why do you want to optimize? Optimization is all about moving the needle.”


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