3 Copywriting Tips For Facebook Ads

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3 Copywriting Tips For Facebook Ads

Now, you have to keep in mind that people are on Facebook for a specific reason, and it’s not to buy your products or services. It’s actually to socialize and connect with friends, find out what’s going on in other people’s lives.

So, your copy, really, first of all, needs to be conversational in nature, just like a status update. So, you know, if you go with really hardcore, typical marketing, it’s not going to work as well on Facebook as if you’re really conversational, and you’re just like talking one on one with a person through your ad copy.

Now, in that ad copy, it also really has to speak to the prospect’s self-interest. They want–people will only respond to things that really speak to a result that they had in their life or some type of pain that they’re trying to avoid. So make sure that your copy is speaking to that self-interest and then promises a specific benefit that they will achieve along the lines of that self-interest.

Then the third piece to that is you need to make sure that the solution that you’re promising them is something that’s quick and easy, or that it’s perceived as being quick and easy. And you’ll typically want to do this by putting a specific time frame on when they can achieve the result that you’re promising in your copy.

Alright, and the third piece to the copyrighting tips is that your ad really needs to have some type of an easy solution for your prospect. Nobody wants to take a long time to achieve the results that they’re looking for, and so within your copy, you want to be specific as to the time frame that they’re going to achieve the benefit that you’re promising in your ad.

So if you combine all three of those elements into your ad copy on Facebook, where you’re conversational, you’re speaking to the person’s self-interest, and you’re providing a solution that’s quick and easy, you’ll have a winning ad every single time.

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John Carlton Copywriting Tips: How To Get A Great Testimonial

Lorrie Morgan-Ferraro asks John Carlton to give her a crash course in how to get a great testimonial:

JC: For this one here, did you call him or did he do this on his own?

LMF: He did this on his own. He’s a pro.

JC: very rare. You’ll usually get something like “Gosh, Lorrie that was great. I know I’m going to get a lot out of it”. And that is a worthless testimonial. Yet a lot of people put those up top because they think the name’s good or something like that. You get testimonials from famous people that really are no good but you’ll be tempted to put them up because of the name. They carry a little weight, but not much.

So, you may get a good raw testimonial, like “hey, Laurie that was great. It really helped my copywriting”. He have to get on the phone with him and say something like “hey thanks for the testimonial. It sounds like there may be a story behind this. And then you get into a conversation with him. You have to put your sales detective to work. It may not be just that the person was helped, but may be she is blind and had to get the story transcribed into braille or something like that. You never know what the story is.

You want to get as close as possible to something like “I was broke, and then three days after meeting you I was able to purchase a new Cadillac”. You want that rags to riches, but you want specifics, too. If they say they made a lot of money, you have to find out exactly how much money. They may not be able to give you specifics. They may not know that they made 00 in 72 hours but they may know that they doubled their income from the previous month, or maybe they made more in one month than they had made the entire previous year.

If you have a video or audio testimonial you may want to transcribe it, for those who don’t want to sit there and listen to it. All the audio does it support the fact that there’s a real guy there. Don’t rely on the audio, especially if the audio is more than a minute long. And tell them how long it is. For example, you might say that it is 2 1/2 min. long, and if you want them to listen to it, say something like “and you have to hear the part at the end, where he has some special note for you” or something like that.

You can slightly rewrite it for them, if you want. Just call him on the phone and make sure that it’s okay with them. You can throw in a power word which they may not have thought of using.

I’m not really impressed with the fact that Michael Port made 74 in 72 hours because I don’t know what he does. I don’t know if he does it regularly… I don’t know if he’s in a market that is so far removed from what I’m doing. Maybe he does this anyway, or maybe he used to make it in 96 hours. How does that fit into my reality? This isn’t about Michael Port. This is about the person reading, looking for reason to give you the credibility that you so badly need in order to get them to do what you want them to do, which is to take out their wallet and give you money.

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