Ultimate SEO Copywriting Tips That Still Works In 2018 & Beyond


Build 147 backlinks to further power your SEO writing:

Discover the words that will provide the highest ranking and best quality score to boost relevance and traffic to your website. These rules still apply for 2018 and will likely continue to apply beyond.

The three main factors we will be looking at for bettering your SEO copywriting are:

1. The words that produce the highest rankings

2. Negative footprints & positive footprints

3. Techniques and examples on how to find these golden words

But before we start, one of the main rules to follow is to forget about the old rules that no longer work… you know the rules I am referring to, those rules that everyone is applying and BECAUSE everyone is applying them, they no longer work.
For example, do not keyword stuff, do not word stuff & do not repeat the same thing over and over again.
But rather we want to optimise as much as possible while writing naturally for the user. Remember, Google is trying to replicate human behaviour, so why not write for humans (after all it is humans that are going to be finding your site… but ONLY if Google ranks it)

The basics:
– Have a title that contains the keyword
– Have an H1 header in the article that is relevant to the keyword
– Add multiple sub-headers (H2s) that are relevant to the keyword. This increases the chances of ranking for related terms to your keyword too.

Now for the content and the words to choose to use:

– One tip is to search your keyword and see what the top 10 ten results on Google shows. If those results are on the first page of Google, then you will want to consider at the very least the sub-headers they have used.
– Then find related Wikipedia article(s) and note the major categories being discussed.
– Once again do a search for your keyword and at the bottom of Google’s search results look at the “Searches related to keyword”.

Writing the first draft:

1. The first paragraph of the article should contain a heavy amount of words relating to your main keyword. The reason for this is that Google will recognise these related words and recognise very quickly what your article is about, particularly as those words are related to your H1 header (I.e. your keyword).

2. Your exact keyword should NOT be over used in the article. Use it once, possible twice depending on the length of your article. However, be sure the keyword reads naturally and does not look like you have just randomly placed it anywhere within the content.

3. After the first paragraph, you can be less restrictive and write naturally about the subject matter.

For more information, watch the video.

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SEO Content Writing Tips For High Google Rankings


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As business owners, we want our business to show up first on Google. This process is called search engine optimization (SEO).

When you think of search engine optimization, do you think about your content and copywriting? ‘Cause you should.

Think of all the things that you type into Google when you’re searching for services you might need, and now think of the things that people may be typing in to find your content. Are you showing up on Google where you want to be?

Here are five search engine copyrighting secrets you can apply to boost your search engine ranking:

Number one: keywords are the key. Keywords are the combinations of words or phrases that users type in search engines when they look for content. Think of all the things that you type into Google when you’re searching and now think of the things that people may be typing in to find your content and use those key words while writing your content. Using targeted key words is the key to make your content discoverable and drive traffic.

Number two: make sure your headlines are intensely optimized. Focusing on optimizing your headlines can make or break your discovery ranking.

Number three: Work on your tags and meta descriptions. Aside from your headlines, work on your meta descriptions as well. Tags are labels to categorize your content and meta descriptions are the summaries of the webpages that appear below the headline in the search engine result page.

Number four: link it up Page links make your page more discoverable and shows how your content is relevant. By placing links that people can access on your page and allowing people to click back, it means that your content matters. Links improve the user experience and helps build traffic to your site.

Number five: write compelling content. Optimizing your content with the right targeted keywords is one thing, but creating the best content will improve your search engine rankings even better. Google uses page links to analyze going through your site and those links are a factor in judging the credibility of your content. Applying search engine optimization techniques when you write your copy allows your content to be understood by Google and other search engines.

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Conversion Rate Optimization: Clarity In Landing Page Design


Clear Call’s To Action (CTA’s) are on of the most important elements in your landing page design. Whether you’re running PPC campaigns, Google AdWords campaign, SEO traffic or Facebook Ads campaigns, it’s crucial to analyze your landing pages from a conversion rate optimization perspective.

You can access my entire landing page design course here for a limited time discount:

Learn about the 5 second test in web usability and how you can improve your page design to improve your conversion rates today!

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Email Marketing: Copywriting Tips For Effective Email Marketing


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What would happen… if social media shut down tomorrow?

What if Zuckerberg just decided to pull the plug on Facebook?!

How would you reach your audience?

Lets face it, we rely A LOT on social media to connect and advertise with our people… but with algorithms and over-saturation of posts in general, we have little control over what our audience actually sees.

If we have them on an email list, we own that list and know that our email will land in their inbox.

That’s only step one. The next step is getting them to open that email, and actually be interested in what we have to say.

So how do we do that?

A well crafted email can go a long way in building and keeping your audience on the ropes.

In today’s video I have a step by step strategy to writing compelling emails that will make people take notice!

BONUS: today’s video has an amazing Email Marketing Planner you’ll LOVE! Use this spreadsheet to craft, organize, schedule, and measure the performance of your email campaigns, newsletters, and subscribers!

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