Aaron Ginn – Growth Hacker At StumbleUpon – Conversion Optimization Testing And Startup Metrics

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| Growth Hacker at StumbleUpon talks Conversion Optimization and Startup Metrics. What is your definition of optimization? It’s not only about SEO or content marketing. Take the practices of StumbleUpon and apply them to your small business website optimization strategy.


Three Award-Winning Examples Of Writing For Advertising

Will Awdry explains why these three examples of copywriting work so effectively. If your looking for tips on writing effective copy, copywriting advice or brilliant examples of copywriting, watch this.

Book onto Will Awdry’s D&AD Creative Training course now:

D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.

D&AD Creative Training sessions are primarily designed to be of benefit to creative professionals at all stages of their careers. Attendees will gain confidence and hone their skills in traditional creative disciplines – art direction and copywriting, for example. Or learn techniques such as how to structure a brilliant presentation, how to propagate ideas using digital media, how to have ideas in the first place and much more besides.


What Are The Best Conversion Optimization Fundamentals And Strategies W/ Chris Goward Of WiderFunnel

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Chris Goward, found of WiderFunnel and author of “You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing”, said “Conversion optimization is a complex business. It’s hard to nail down one thing, but here, I’ll give you two. The first one is read more. Someone smart once told me that you can become the best expert in the world on any topic by reading an hour a day on that topic. It’s surprising how few people do that. I would encourage you in any field, including conversion optimization, read an hour a day on the topic and you will, within a year, become an expert in the field. The other is within the organization get in the habit of driving people insane by, every time they have a good idea, saying “You know what? That’s a great idea. We should test that.” Just creating that habit of responding by saying “Great idea. Let’s test that. We should test that. We should test that.” You will start to create and become a champion within the organization of creating that culture of ongoing improvement. That’s really what it’s all about, is having the culture of scientific marketing and testing to see what really works.”

Welcome Chris Goward of WiderFunnel to the Marketing Optimization Video Podcast.
Today we talk about Conversion Rate Optimization Fundamentals and Strategy.

Links mentioned in the show…

Check out their website at WiderFunnel.com
View the book that “Redefined Conversion Optimization” You Should Test That
Conversion Rate Optimization Fundamentals on Lynda – View Course
Follow Chris Goward on Twitter @chrisgoward

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Copywriting Tips And Facebook Ads Breakdown (How To Improve Your Ads And Get More Clicks)

I quickly breakdown 3 Facebook Ads that simply needed a few “tweaks” to take them from cold, boring, and mechanical, to ATTENTION GRABBING and actually make you want to click. (Imagine that!)

I’ll show you how, with just a mindset shift, we can take your ads from underperforming to profitable.

Having a great copywriter on your team can literally make or break your marketing campaign.

Learn more invaluable strategies on copywriting here:


Conversion Rate Optimization, Top Strategies From John Lincoln

Learn the basics of conversion rate optimization in this video by Ignite Visibility President and UCSD Teacher John Lincoln.


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