Improving ECommerce Conversions Using Google Analytics


In this webinar entitled “Improve Online Conversions: Measure, Test, Analyse” we discuss simple ways you can increase your eCommerce store’s conversion rate via Conversion Rate Optimisation or CRO.

We dive into Google Analytics and cover some of the key areas within Analytics and how you can leverage them to improve your website UI and UX to improve your conversion rate.

When looking at Google Analytics, we dive into the following key topics:
– What is Google Analytics?
– General Terminology
– Why you should be using Google Analytics on your eCommerce website/store
– How you can leverage Analytics to increase your revenue
– Tracking events and goals
– Setting up Experiments (A/B / Multivariate tests).

This is a recording from the live Evosite & Sage Pay webinar from 18th September 2014.

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