How To Optimize Facebook Ads For A Conversion Tracking Pixel

When the goal of your Facebook ads campaign is to generate leads, test using “website conversions” or “increase conversions on your website” (they mean the same thing) as your objective.

This tells Facebook to show your ads to as many people within your target audience who are most likely to convert on your landing page.

Just make sure you’ve placed your conversion tracking pixel on the necessary “thank you” page and that your pixel is verified.

In this video, you’ll learn how to choose the conversion tracking pixel to optimize your ads for.

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