How do you improve your conversion rate when you have little to no traffic?
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Well, the first thing you need to know is that conventional A/B testing tools require you to have a lot of visitors. For example, with Optimizely a test won’t end until there is statistical significance.
So, in this case, the test would go on for months until it finds a winner.
But for low traffic sites, you can use tools like Crazy Egg which can help you generate more leads and sales even if you have low traffic.
What Crazy Egg does is allow you to create different versions of your landing pages using a WYSIWYG editor. From there Crazy Egg uses bandit testing technology which automatically adjusts traffic to each variation based on which one is performing the best.
Crazy Egg will also show you reports, such as where people are clicking and even show you mouse movement recordings so you can see where people are stuck and then fix it within Crazy Egg.
That’s how you generate more sales and conversions when you have little to no visitors.