How Those Clickbait Headlines Psychologically Suck You In


Click Bait Headlines started charging forward again around mid-2012. Here’s why, here’s how, and here’s what we can do about it. You’ll pick up some good copywriting tips along the way.

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SOURCES – SOURCES – SOURCES
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Digg.com
Upworthy.com
AppSumo.com
BuzzFeed.com
TheAtlantic.com
KopywritingKourse.com

KING SUMO HEADLINES PLUGIN

BOOK ABOUT YELLOW PRESS (Chapter 8):
“Trust Me I’m Lying” by Ryan Holiday

VIDEO CORRECTION:
At 5:25 I mentioned “ViralNova tests 25 different headlines”, but in actuality that was the company “Upworthy”. Screenshot was from this Quora post:

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All video and editing by Neville Medhora, using Camtasia 2.0 for Mac.

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