When you offer more than 550 magazines from over 140 publishers, easy navigation is the key for sliding visitors swiftly down the conversion funnel. While managing to drive traffic to the site through advertising, magazine.co.uk wanted to do a better job boosting homepage conversion rates.
A team of Jellyfish experts leveraging ClickTale’s powerful in-page optimisation platform has set-out to create better homepage user experience and drive conversion rate up. The result — a 28% boost in subscriptions sales.
Hear how in-page analytics can generate powerful insights that drive revenue and conversion. Learn directly from Jellyfish’s and ClickTale’s experts about the steps taken to achieve success including:
Surprising insights derived from the homepage’s heat map
Driving engagement with product placements
Increasing shopper’s confidence and authority
Improving navigational bar for higher conversion rate