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Getting your marketing emails opened is getting increasingly hard — that’s if they don’t go into your prospects spam folder in the first place.
In this interview, master copywriter Nick James shares invaluable tips on how to get your emails open, read and acted upon.
This video is part of my daily series of hints and tips designed to help entrepreneurs and small business owners be more successful.
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Legal Disclaimer: The views expressed in this video are my own and should not be taken as warranted business advice. Should you choose to act upon tips or advice shared, you do so entirely at your own risk.
Copyright (C) Pete Bennett – 2013. All rights reserved.
The shocking bad news why nine out of ten emails are deleted before they’re even opened. Seven surefire ways of making a million dollars with no money and zero risk. Buy now! Offer expires at midnight. Etcetera, etcetera, etcetera.
Those are email subject lines which I made up on the spot but they’re not much different to the thousands, perhaps, that I get into my various email accounts everyday or every week and delete without even opening. And that’s the problem, that’s the problem with email marketing. It’s an amazing medium if you use it properly but you have to get the emails opened before they can start selling for you.
So, how do you do that? Well, you become an expert copywriting, don’t you? Just like that. Only takes 15 or 20 years. I’m joking, it doesn’t take that long. You may have a flair for copywriting already, you may enjoy it. You may loathe it and want to outsource it but you need to understand how it works otherwise your emails won’t be opened so it doesn’t matter if you have an objet d’art contained within if it’s in the trashcan.
So, what do I do when I need some help with copywriting? Well, I turn to my friend, Nick James, expert copywriting and I typically write my copy myself because I like doing it but I’ll sometimes ask Nick just to have a quick look over it and see if it sucks and sometimes it does.
So I interviewed Nick and asked Nick to share with us some tips on how to write great emails and, most importantly, how to get them opened because that’s the first step. The subject line is really, really important and I’ve just explained a couple that really suck but Nick’s going to give us some tips on how to do it properly.
So have a listen to this interview and let me know what you think because I think the man’s a master.
Well, hi, this is Pete and today I have Nick James on the line. Now, Nick is a copywriting expert and I’ve learned an awful lot of stuff about copy from Nick. If you want to check him out on his website it’s But today he’s going to share some tips on how to make your emails effective and not just the marketing emails in the traditional sense but emails that you send out with important messages that you want your customers to read. So, in a way, if you’re listening to this interview now, you will have opened an email that has invited to watch this or listen to this and, therefore, you realize just how important it is to get those emails opened so that you can get your message across.
So, without further adieu, let me introduce Nick. Are you there?
I am, yeah. Hi, Pete.
Hi. Well, I know we spoke before about some of the tips that we share with people. So do you just want to try and keep it reasonably succinct, we’ve got about 10 minutes and give people some interesting tips, useful tips.