Copywriting Tips – MOOC – Salford Business School (9/12)

Enrol on free Search and Social Media Marketing for international business Massive Open Online Course (MOOC)

Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity:

Activity 1. – Visit this web page:

Can you see how the four elements of AIDA have been used here?

For example:
Attention: starting the post with a question
Information: several headings of the page are dedicated to the details of the main points being highlighted
Desire: highlighting the qualities of the research and its unique insights
Action: the reader is prompted to read the full article and download it from an open repository

Activity 2. – Draft a blog post about your Search and Social Media Marketing for International Business course. Start with the following four headings:


Consider how you can complete these four headings with your message. Once you have drafted your message you can delete these four headings.

Publish your blog post and share a link to it using #SSMMUoS on Twitter. Read what others have said and comment on their blog posts.

Watch the “Copywriting tips – MOOC” video and more in “Search and Social Media Marketing for international business” playlist:

This video from Salford Business School shows how to perform on your SEO strategy by covering the following topics:
– What it is and why it is important?
– Integration with SEO
– Thinking about your audience and style
– Content strategy
– The drafting process

This video is part of the Search and Social Media Marketing for international business MOOC, a course that provides an introduction to Social Media Networks for marketing business. You will benefit by having the opportunity of developing a better informed online presence for your career or your business.

Follow us on Twitter: #SSMMUoS
Like us on Facebook:
Check out our blog at

These videos are informed by research undertaken as part of an international business culture project which examined social media use across 31 European countries and include views from the following UK based industry experts:

Alex Fenton – EDinteractive (
Alex McCann – Altrincham HQ (
Anjlee Bhatt — smespresso (
Briony Gunson & Tom Parnell – Manning Gottlieb OMD (
Colin Telford – The Candidate (
James Crawford – PR Agency One (
Joana Ferreira — Fast Web Media (
Katrina Gallagher — Digitangle (
Martin Williams — (
Nina Mack – Worship Digital (
Rebecca Rae – Photolink Creative Group (
Sean Randles – Web Video Marketing Ltd (
Simon Wharton — PushON (
Steve Kuncewicz — Bermans (
Tony Brown – UK Trade & Investment (

This project was developed by team members:
Aleksej Heinze
Luis Santos
Maria Camila Villa
Rebecca Lee
Vanessa Van Huynh

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