Copywriting Solution For Overcoming The 3 Reasons Why Readers Stop Reading


In Copy Logic, renowned copywriters Michael Masterson and Mike Palmer introduce the “new science of producing breakthrough copy.” Basically, it’s the fast track for turning direct mail B copy into A copy. Ethan Boldt, Chief Content Officer of Direct Marketing IQ, reviews this new addition to the Direct Marketing IQ bookstore and unveils a few copywriting tips, including how to overcome the three reasons why readers stop reading, even after being hooked by the lead. Learn more at

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