Does your advertising & marketing copy frame the buying experience for your customers?
With this copywriting advertising tip, I discuss the importance of adding contrasting to your advertising & marketing advertising copy. Today’s quote is from Garr Reynolds and his book, Presentation Zen: Simple Ideas on Presentation Design and Delivery.
“We are all wired to notice differences. We are not conscious of it, but we are scanning and looking for similarities and differences all the time. Contrast is what we notice, and it’s what gives a design its energy. So you should make elements that are not the same clearly different, not just slightly different. Designs with strong contrast attract interest, and help the viewer make sense of the visual. Weak contrast is not only boring, but it can be confusing.” — Garr Reynolds
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