The Optimizely Roadshow 2014 was held on thursday 6 March at the Westminster Impact Hub in London. It was an event dedicated to website and conversion rate optimisation (CRO) and generating a testing culture within businesses.
Some of the Fresh Egg team attended the event – Fresh Egg is one of only six Optimizely Certified Partners in the UK.
This video features EMEA marketing manager at Optimizely, Jerry Rietveld, answering three all important questions:
1. What is the one key thing people should take away from the Optimizely Roadshow?
2. What is the biggest challenge facing the conversion optimisation industry at the moment?
3. Is a website ever fully optimised?
For more information about the event, including six key takeaways, visit the Fresh Egg blog.