Conversion Optimization Foundations

This introductory video kicks off the Conversion Optimization portion of Market Motive’s Digital Marketing Foundations course.

In this intro video, conversion expert and author Bryan Eisenberg provides a taste of what you’ll learn in our Conversion Optimization Foundations course: building momentum, understanding customer personas, landing pages, copywriting, and much more.

Packed with almost 3 hours of video, a collection of downloadable workbooks, and progress quizzes and tests, this Conversion Optimization training is a great tutorial for beginners. You’ll gain a thorough understanding of the basics of Conversion, and can begin to optimize your site right away!

And it’s just one part of the complete Digital Marketing Foundations course.


to learn about our Conversion Optimization Foundations course, and the entire collection of Digital Marketing Foundations mini-courses.

Already familiar with Conversion? To learn about our more advanced Conversion Optimization Certification Course, visit


The Digital Marketing Foundations course is made up of eight mini-courses, providing learners with core concepts, context, and vocabulary. It covers PPC, SEO, Web Analytics, Social Media Marketing, Conversion Optimization, Content Marketing, Mobile Marketing, and Email Marketing.

The course is the required starting point for many of our agency and enterprise groups.

It’s also the perfect primer for managers, marketers, and business owners who need a sound understanding of a variety of disciplines.


Your instructor, conversion master Bryan Eisenberg, is the best-selling author of “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. His expertise is sought by Fortune corporations around the world to help them convert millions of visitors into satisfied customers. Are you ready to learn from him?

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