Archive | Copywriting tips

Ultimate SEO Copywriting Tips That Still Works In 2018 & Beyond


Build 147 backlinks to further power your SEO writing:

Discover the words that will provide the highest ranking and best quality score to boost relevance and traffic to your website. These rules still apply for 2018 and will likely continue to apply beyond.

The three main factors we will be looking at for bettering your SEO copywriting are:

1. The words that produce the highest rankings

2. Negative footprints & positive footprints

3. Techniques and examples on how to find these golden words

But before we start, one of the main rules to follow is to forget about the old rules that no longer work… you know the rules I am referring to, those rules that everyone is applying and BECAUSE everyone is applying them, they no longer work.
For example, do not keyword stuff, do not word stuff & do not repeat the same thing over and over again.
But rather we want to optimise as much as possible while writing naturally for the user. Remember, Google is trying to replicate human behaviour, so why not write for humans (after all it is humans that are going to be finding your site… but ONLY if Google ranks it)

The basics:
– Have a title that contains the keyword
– Have an H1 header in the article that is relevant to the keyword
– Add multiple sub-headers (H2s) that are relevant to the keyword. This increases the chances of ranking for related terms to your keyword too.

Now for the content and the words to choose to use:

– One tip is to search your keyword and see what the top 10 ten results on Google shows. If those results are on the first page of Google, then you will want to consider at the very least the sub-headers they have used.
– Then find related Wikipedia article(s) and note the major categories being discussed.
– Once again do a search for your keyword and at the bottom of Google’s search results look at the “Searches related to keyword”.

Writing the first draft:

1. The first paragraph of the article should contain a heavy amount of words relating to your main keyword. The reason for this is that Google will recognise these related words and recognise very quickly what your article is about, particularly as those words are related to your H1 header (I.e. your keyword).

2. Your exact keyword should NOT be over used in the article. Use it once, possible twice depending on the length of your article. However, be sure the keyword reads naturally and does not look like you have just randomly placed it anywhere within the content.

3. After the first paragraph, you can be less restrictive and write naturally about the subject matter.

For more information, watch the video.

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SEO Content Writing Tips For High Google Rankings


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Free Download: The Formula To Craft A Powerful Social Media Voice!

As business owners, we want our business to show up first on Google. This process is called search engine optimization (SEO).

When you think of search engine optimization, do you think about your content and copywriting? ‘Cause you should.

Think of all the things that you type into Google when you’re searching for services you might need, and now think of the things that people may be typing in to find your content. Are you showing up on Google where you want to be?

Here are five search engine copyrighting secrets you can apply to boost your search engine ranking:

Number one: keywords are the key. Keywords are the combinations of words or phrases that users type in search engines when they look for content. Think of all the things that you type into Google when you’re searching and now think of the things that people may be typing in to find your content and use those key words while writing your content. Using targeted key words is the key to make your content discoverable and drive traffic.

Number two: make sure your headlines are intensely optimized. Focusing on optimizing your headlines can make or break your discovery ranking.

Number three: Work on your tags and meta descriptions. Aside from your headlines, work on your meta descriptions as well. Tags are labels to categorize your content and meta descriptions are the summaries of the webpages that appear below the headline in the search engine result page.

Number four: link it up Page links make your page more discoverable and shows how your content is relevant. By placing links that people can access on your page and allowing people to click back, it means that your content matters. Links improve the user experience and helps build traffic to your site.

Number five: write compelling content. Optimizing your content with the right targeted keywords is one thing, but creating the best content will improve your search engine rankings even better. Google uses page links to analyze going through your site and those links are a factor in judging the credibility of your content. Applying search engine optimization techniques when you write your copy allows your content to be understood by Google and other search engines.

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Email Marketing: Copywriting Tips For Effective Email Marketing


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What would happen… if social media shut down tomorrow?

What if Zuckerberg just decided to pull the plug on Facebook?!

How would you reach your audience?

Lets face it, we rely A LOT on social media to connect and advertise with our people… but with algorithms and over-saturation of posts in general, we have little control over what our audience actually sees.

If we have them on an email list, we own that list and know that our email will land in their inbox.

That’s only step one. The next step is getting them to open that email, and actually be interested in what we have to say.

So how do we do that?

A well crafted email can go a long way in building and keeping your audience on the ropes.

In today’s video I have a step by step strategy to writing compelling emails that will make people take notice!

BONUS: today’s video has an amazing Email Marketing Planner you’ll LOVE! Use this spreadsheet to craft, organize, schedule, and measure the performance of your email campaigns, newsletters, and subscribers!

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[Copywriting Tips] 5 Top ‘Tips For Copywriting’ Novices

5 Top ‘Tips For Copywriting’ Novices” upload_time=”2011-04-05T14:02:49.000Z” description=” Copywriting is something anybody can learn. So let’s debunk the myth that writing good sales copy is ‘hard’ and learn 5 top ‘tips for copywriting’ that will” duration=”PT3M43S”]
Copywriting is something anybody can learn. So let’s debunk the myth that writing good sales copy is ‘hard’ and learn 5 top “tips for copywriting” that will help you write great sales copy that creates instant rapport with your customers

(copywriting tips)
(tips for copywriting)
(tips on copywriting)
(sales copy,email copy)
(how to write sales copy)
(how to write a sales letter)
(copywriting for beginners)

15 Punchy Copywriting Tips | Copywriter – The Copywriter’s …19 Mar 2009 … If your copy is to weave its magic it needs to be light, easy to read and captivating.

Copywriting tips from Copy Unlimited Were these copywriting tips helpful? Why not email me and let me know. I’d love to hear from you. What would you like to do now? …

Copywriting 101: An Introduction to Effective Copy | CopybloggerLearn all the best copywriting tips and techniques you’ll need to start writing compelling content that outperforms the competition every time.

Online Copywriting and Content Marketing Strategies | CopybloggerTips for copywriters, bloggers, and content marketers. Online marketing …

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Web Copywriting TipsWeb Copywriting Tips: Dozens of short tips on writing for the internet, optimizing web pages, writing newsletters and writing email. By Nick Usborne.

Copywriting Tips Copywriting Tips from a seasoned pro – all you ever need to know about how to write compelling website copy (including SEO copywriting). …

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Improve Your Website Copywriting In 63 Seconds


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Enjoy higher conversion rates with these 3 simple website copywriting tips.

(I define “conversion rate” as the percentage of customers who come to your site and actually take some sort of action that you’ve created. That could be calling your company, or signing up for a newsletter, or an email course.)

Like Ellie describes in her video, let’s use a line you might see on most under-performing websites (hate to make up a percentage, but that has to be over 90% of them):

“Our company makes custom sail boats for our customers.”

How can we improve this drab, uninteresting statement? Let’s examine Ellie’s three website copywriting tips, and watch the transformation.

1. Talk TO your customer instead of about them.

That might sound like: “Our company will make a custom sail boat for you.”

It’s easy to forget that when someone is looking at your website, they are giving you a chance to talk to them. So, don’t waste that opportunity talking to someone else or about something else. Talk directly to that person sitting in the chair (or on their cell phone…hold on, hopefully they’re not sitting ON their cell phone. Oh, never mind.)

Use “you” and “me” and “we” when you talk. You know…just like in real life.

2. Leave the jargon behind. Imagine you’re chatting with your customer over a cup of coffee.

Example: “Hey, I know you’ve been wanting that dream sailboat for years. We will make it happen for you.”

Don’t treat your website copy as a one-sided conversation. Imagine that you’re actually talking and listening and answering and engaging with your customer. Cut out industry words. Cut out strange, long sentences. Just talk.

3. Ask for something.

Here’s my example. (I think what Ellie said in the video was even better. Definitely cuter.)

“You’ve wanted that dream sailboat for years. We will make it happen easier than you imagined. Drop in your email, and we’ll send our photo view book right over.”

I’m not sure why so many websites talk about stuff, and about people, and fail to simply ask the customer for something. You have to ask. Make it clear what your customer can and should do next, and then make it really easy for them to do it.

I won’t get off on the types of “asks” or why some work and others don’t. Not at this point.

For now, go take a look at your website and read it out loud. Does it sound like a conversation? If not, make it happen.

For extra credit, get someone else to read your site out loud and listen to them. Now what do you think about your website copy?

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