Archive | Copywriting tips

John Carlton Copywriting Tips: Grab Your Prospect

John Carlton’s hot seat is for Scott, who is selling a package that shows people how to get out of debt.

His headline reads “local mortgage broker finally pulls back curtain to reveal radical, yet proven secrets on how to use mortgages to combine all your debts into one and put an extra 0-00 in your pocket every month. Then pay off all your debts, including your mortgage, in as little as 5 to 7 years — automatically!”

One of the things he is not doing is identifying his target market. He is not identifying who he’s talking to. He may have done this because maybe he found a newspaper targeted to people who need debt consolidation or are into mortgages… probably not the case.

One of the things I would suggest that you do is identify your target market. A lot of times we do this using what’s called a superscript. A superscript goes above the headline. So if this was a regular headline, the superscript would go above it. The purpose of the superscript, or the first words in the headline, is often to identify the market you’re in. Unless you’re using Adwords and your ad says “attention bowlers…learn how to score your first 300 game this week” and sends them to this ad. You would not have to repeat “attention bowlers” again, you can get right into it.
If you’re not in that situation…where you know absolutely 100% that the person reading this is the right person, then it helps to identify the target market.

One of the easiest ways to do that is with a superscript, saying something like “are you mired in debt?”, “Are you looking for a way out of debt?”, Or something like that.

For more marketing and copywriting tips from John Carlton, go to


Lawton Chiles: Direct Response Copywriting & Marketing Consultant

Need copywriting tips and training? Lawton Chiles: Direct Response Copywriting & Marketing Consultant

James Wedmore Adam Speil and Brian Moran , Sean Malarkey Talk Copywriting Tips and Tools And Lawton Chiles


Copywriting Tips With Kevin Rogers

Kevin Rogers takes questions from the Copy Chief community and shares insights from a decade in the marketing trenches.


Ultimate SEO Copywriting Tips That Still Works In 2018 & Beyond

Build 147 backlinks to further power your SEO writing:

Discover the words that will provide the highest ranking and best quality score to boost relevance and traffic to your website. These rules still apply for 2018 and will likely continue to apply beyond.

The three main factors we will be looking at for bettering your SEO copywriting are:

1. The words that produce the highest rankings

2. Negative footprints & positive footprints

3. Techniques and examples on how to find these golden words

But before we start, one of the main rules to follow is to forget about the old rules that no longer work… you know the rules I am referring to, those rules that everyone is applying and BECAUSE everyone is applying them, they no longer work.
For example, do not keyword stuff, do not word stuff & do not repeat the same thing over and over again.
But rather we want to optimise as much as possible while writing naturally for the user. Remember, Google is trying to replicate human behaviour, so why not write for humans (after all it is humans that are going to be finding your site… but ONLY if Google ranks it)

The basics:
– Have a title that contains the keyword
– Have an H1 header in the article that is relevant to the keyword
– Add multiple sub-headers (H2s) that are relevant to the keyword. This increases the chances of ranking for related terms to your keyword too.

Now for the content and the words to choose to use:

– One tip is to search your keyword and see what the top 10 ten results on Google shows. If those results are on the first page of Google, then you will want to consider at the very least the sub-headers they have used.
– Then find related Wikipedia article(s) and note the major categories being discussed.
– Once again do a search for your keyword and at the bottom of Google’s search results look at the “Searches related to keyword”.

Writing the first draft:

1. The first paragraph of the article should contain a heavy amount of words relating to your main keyword. The reason for this is that Google will recognise these related words and recognise very quickly what your article is about, particularly as those words are related to your H1 header (I.e. your keyword).

2. Your exact keyword should NOT be over used in the article. Use it once, possible twice depending on the length of your article. However, be sure the keyword reads naturally and does not look like you have just randomly placed it anywhere within the content.

3. After the first paragraph, you can be less restrictive and write naturally about the subject matter.

For more information, watch the video.

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SEO Content Writing Tips For High Google Rankings

FREE DOWNLOAD: The Ultimate Content Share Worthiness Checklist

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As business owners, we want our business to show up first on Google. This process is called search engine optimization (SEO).

When you think of search engine optimization, do you think about your content and copywriting? ‘Cause you should.

Think of all the things that you type into Google when you’re searching for services you might need, and now think of the things that people may be typing in to find your content. Are you showing up on Google where you want to be?

Here are five search engine copyrighting secrets you can apply to boost your search engine ranking:

Number one: keywords are the key. Keywords are the combinations of words or phrases that users type in search engines when they look for content. Think of all the things that you type into Google when you’re searching and now think of the things that people may be typing in to find your content and use those key words while writing your content. Using targeted key words is the key to make your content discoverable and drive traffic.

Number two: make sure your headlines are intensely optimized. Focusing on optimizing your headlines can make or break your discovery ranking.

Number three: Work on your tags and meta descriptions. Aside from your headlines, work on your meta descriptions as well. Tags are labels to categorize your content and meta descriptions are the summaries of the webpages that appear below the headline in the search engine result page.

Number four: link it up Page links make your page more discoverable and shows how your content is relevant. By placing links that people can access on your page and allowing people to click back, it means that your content matters. Links improve the user experience and helps build traffic to your site.

Number five: write compelling content. Optimizing your content with the right targeted keywords is one thing, but creating the best content will improve your search engine rankings even better. Google uses page links to analyze going through your site and those links are a factor in judging the credibility of your content. Applying search engine optimization techniques when you write your copy allows your content to be understood by Google and other search engines.

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