Archive | Conversion Optimisation

Engage Academy: Website Optimisation – Design For Conversions By Jared Molko


Google Engage South Africa hosted a training day called the Engage Academy on 07 March, 2013. Filled with a day of learning it was only appropriate to end on a high.

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The Big Picture Of CRO – Rand Fishkin – Moz


The much anticipated presentation from Rand Fishkin on Conversion Rate Optimization.

Download the slide deck here:

The Big Picture of CRO Rand Fishkin, CEO, SEOmoz rand@seomoz.org Download:
2. Basics of CRO
3. I want more peoplewho visit the site tosubscribe via email From my blog:
4. A) More People Visiting B) HigherConversion Rate
5. Let’s Improve the Call to Action!This must bethe problem!
6. A/B TestingWe’ll show half our visitors one and half the other, and get a winner
7. Multivariate Testing We’ll show each version to a percentage of visitors and find a winner
8. Statistical Significance Testing Most testing platforms have this built in. If you need a generic one and some tips on statistical significance, Avinash’s post here has good stuff:

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Improving ECommerce Conversions Using Google Analytics


In this webinar entitled “Improve Online Conversions: Measure, Test, Analyse” we discuss simple ways you can increase your eCommerce store’s conversion rate via Conversion Rate Optimisation or CRO.

We dive into Google Analytics and cover some of the key areas within Analytics and how you can leverage them to improve your website UI and UX to improve your conversion rate.

When looking at Google Analytics, we dive into the following key topics:
– What is Google Analytics?
– General Terminology
– Why you should be using Google Analytics on your eCommerce website/store
– How you can leverage Analytics to increase your revenue
– Tracking events and goals
– Setting up Experiments (A/B / Multivariate tests).

This is a recording from the live Evosite & Sage Pay webinar from 18th September 2014.

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Funnel Optimization & Conversion Optimization- PPC


There are six key components to any successful ad campaign. This video talks through the core elements of a successful campaign and how all six components lead to a profitable and business scaling campaign. Watch to improve your funnel optimization.

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Conversion Rate Optimization


A quick explanation of conversion rate optimization. Check out my latest Live Case Study on this –

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