Techne Summit 2016 – Alexandria, Egypt | May 7,8
Speaker: Dan McGaw | Founder & Head of Analytics – Effin Amazing
Hey Guys, this is Grant Merriel from Conversion UP.
I head up operations and want to take this opportunity to explain how we hold ourselves accountable to your businesses overall success and growth during your campaign.
First off is setting a clear benchmark to ensure that we obtain a data set of your current conversion rate. This is essential as the analytical data forms the basis of your campaign and the current success of your website.
Our benchmark is refined to your business and goals are set based on the functionality of your website.
Eg, For those businesses that sell products directly from their website, our benchmark will be made on the percent of sales you get from your visitors.
While, Businesses that are either service based or require leads to sell, their benchmarking will be built from the amount of successful enquiries they receive via email and contact forms.
Secondly we hold ourselves accountable to hitting our internal KPI’s (key performance indicators).
Our entire team understands that the absolute minimum target for every client is to hit a 15% conversion uplift within the first 90 days and similar growth every subsequent quarter.
By achieving this target, we consistently enable our clients to become revenue positive on their investment within only 3 months, which means their growth not only pays for our service but has also grown their bottom line significantly.
This level of service is not taken lightly by the team at Conversion UP and we consistently achieve well above our fierce targets.
Thirdly is our accountability and ensuring that we utilise real time visitor analytics, tracking engagement on different parts of a page and correctly tracking every conversion that occurs across your entire site. With the amount of data that is being reviewed we can refine your marketing message every month and analyse each strategy that has been implemented to constantly capture growth in your business.
We are looking forward to hoping you grow your business with conversion optimisation.