Archive | Conversion Optimisation

Yomdel Conversion Rate Optimisation


Yomdel helps your business increase online conversion rates to 25%, while boosting Average Order Values by 10%.

Ecommerce conversion rates are only about 3% of unique visitors. And of those people that put items in their baskets, 70% will abandon their purchase.

Why does this happen?

It’s mainly down to unanswered questions and a lack of human interaction.

Imagine how many more sales or conversions there would be if you could talk to customers at checkout or other critical points in their journey.

Using Live Chat to talk to people when they hesitate at checkout, or to answer questions or concerns elsewhere on your website, is proven to increase conversion rates to 25% or more and average order values by at least 10%.

At Yomdel we combine expertise in how people use websites and what makes them buy or abandon, powerful technology to serve live chat AND the teams of highly trained people you need to answer the questions that block your sales and conversions.

We know exactly what behaviours indicate impending basket abandonment and we know when to step in to help them buy.

What’s more, Yomdel never sleeps and is there 24 hours a day, seven days a week to serve your customers.

Talk to Yomdel to add the human dimension to your online business AND ramp up sales and leads.

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Splice Marketing: Website Conversion Optimisation


Talk by Ray Vernon of Splice Marketing Ltd on increasing sales conversions on your website.

By planning and designing for the customer, on site conversions can be increased, hugely increasing profitability and return on investment for both e-commerce and lead generation web sites.

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SEO Tips How To Double Your Conversions In A Week


SEO Tips How to Double Your Conversions in a Week video tutorial shows website optimization best practices

Sample CSS code for CTA button:

Conversion Optimization Strategy You May Not Be Aware Of (blog post by RankYa)

Checkout Conversion Optimization Best Practices (a Report by PayPal)

Website Conversion Rate Optimization Tips insights here:

Thank you for sharing this video and subscribing to #RankYa #SEO Lessons on #YouTube

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Conversion Optimisation

You may have heard of Conversion Optimisation, and Return on Investment.

In this video, we’ll quickly run through what Conversion Optimisation is, and what it means for your business.

An easy way to visualise the concept of Conversion Optimisation is the Sales Funnel.

Let’s say you get 100 visitors to your website, at the top of the sales funnel. These visitors take various paths navigating your website.

Some leave immediately, some look at your products, but don’t like what they see, then leave, some may recommend your website to their friends, and a small percentage will actually buy what you are selling.

Let’s say 2 out of these 100 visitors make a purchase. That gives your website a 2% Conversion Rate from Visitor to Customer.

Split A/B Testing is a test carried out, usually setup by your web designer or SEO company. Very simply, we split your website visitors 50/50, with half going to the original page, and half going to a new version of the page.

The new version of the page may have a different layout, different text for your Call to Action, or video instead of images.

A Conversion Goal is decided upon, for example, Less Bounces, or higher Sales.

The test is run until you have enough data to determine which of the 2 pages is better at meeting the Conversion Goal.

Simple adjustments to a Landing or Sales page can often yield great results. For instance, if you make a change to your website that results in an increase from 2 in 100, up to 3 in 100 visitors making a purchase, that equates to a Sales increase of 50%.

And a 50% sales increase is something most businesses would relish.

In short, Conversion Optimisation can be a very effective method of increasing your Return on Investment without increasing your usual marketing budget.

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