Archive | Conversion Optimisation

Aaron Ginn – Growth Hacker At StumbleUpon – Conversion Optimization Testing And Startup Metrics

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| Growth Hacker at StumbleUpon talks Conversion Optimization and Startup Metrics. What is your definition of optimization? It’s not only about SEO or content marketing. Take the practices of StumbleUpon and apply them to your small business website optimization strategy.


What Are The Best Conversion Optimization Fundamentals And Strategies W/ Chris Goward Of WiderFunnel

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Chris Goward, found of WiderFunnel and author of “You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing”, said “Conversion optimization is a complex business. It’s hard to nail down one thing, but here, I’ll give you two. The first one is read more. Someone smart once told me that you can become the best expert in the world on any topic by reading an hour a day on that topic. It’s surprising how few people do that. I would encourage you in any field, including conversion optimization, read an hour a day on the topic and you will, within a year, become an expert in the field. The other is within the organization get in the habit of driving people insane by, every time they have a good idea, saying “You know what? That’s a great idea. We should test that.” Just creating that habit of responding by saying “Great idea. Let’s test that. We should test that. We should test that.” You will start to create and become a champion within the organization of creating that culture of ongoing improvement. That’s really what it’s all about, is having the culture of scientific marketing and testing to see what really works.”

Welcome Chris Goward of WiderFunnel to the Marketing Optimization Video Podcast.
Today we talk about Conversion Rate Optimization Fundamentals and Strategy.

Links mentioned in the show…

Check out their website at
View the book that “Redefined Conversion Optimization” You Should Test That
Conversion Rate Optimization Fundamentals on Lynda – View Course
Follow Chris Goward on Twitter @chrisgoward

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Conversion Rate Optimization, Top Strategies From John Lincoln

Learn the basics of conversion rate optimization in this video by Ignite Visibility President and UCSD Teacher John Lincoln.


Active Internet Marketing (UK) – Conversion Rate Optimisation

Active Internet Marketing (UK), Our technology and software for increasing conversions (CRO) is unique within our industry – No other business is making these tools available to privately owned and SME Businesses.


Conversion Optimization Foundations

This introductory video kicks off the Conversion Optimization portion of Market Motive’s Digital Marketing Foundations course.

In this intro video, conversion expert and author Bryan Eisenberg provides a taste of what you’ll learn in our Conversion Optimization Foundations course: building momentum, understanding customer personas, landing pages, copywriting, and much more.

Packed with almost 3 hours of video, a collection of downloadable workbooks, and progress quizzes and tests, this Conversion Optimization training is a great tutorial for beginners. You’ll gain a thorough understanding of the basics of Conversion, and can begin to optimize your site right away!

And it’s just one part of the complete Digital Marketing Foundations course.


to learn about our Conversion Optimization Foundations course, and the entire collection of Digital Marketing Foundations mini-courses.

Already familiar with Conversion? To learn about our more advanced Conversion Optimization Certification Course, visit


The Digital Marketing Foundations course is made up of eight mini-courses, providing learners with core concepts, context, and vocabulary. It covers PPC, SEO, Web Analytics, Social Media Marketing, Conversion Optimization, Content Marketing, Mobile Marketing, and Email Marketing.

The course is the required starting point for many of our agency and enterprise groups.

It’s also the perfect primer for managers, marketers, and business owners who need a sound understanding of a variety of disciplines.


Your instructor, conversion master Bryan Eisenberg, is the best-selling author of “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. His expertise is sought by Fortune corporations around the world to help them convert millions of visitors into satisfied customers. Are you ready to learn from him?


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