Archive | Conversion Optimisation

Conversions@Google


Each year 350 Google customers from across the globe descend on the company’s EMEA HQ in Dublin for presentations from the world’s leading thinkers on website conversion rate optimisation (CRO), data analytics and user experience (UX).

Our mission is to help advertisers deliver beautiful online experiences that delight users.

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Conversion Rate Optimisation – Pinnacle Internet Marketing

Do you have good, relevant traffic visiting your site but still aren’t getting the conversions you require? Here at Pinnacle Internet Marketing we can help. We use analytical software, usability testing and webpage mapping to find out why customers are not converting before implementing the relevant improvements.

A better conversion rate equals more customers, helping your business to grow.

Visit our website for more information about Conversion Rate Optimisation:

Conversion Rate Optimisation:

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Homepage Conversion Tips: Optimize Your Store Like The Smart Baker


You only have 3 seconds to make a lasting impression online. For ecommerce stores, this means you have an extremely short window to convince folks to start shopping with you instead of taking their business elsewhere. In mere moments you need to instill confidence, eliminate concerns and direct shoppers to take a desired action. That is why your homepage needs to be as optimized for conversions.

In today’s video, we’ll take a look at The Smart Baker, a successful online business that focuses on bakers. We’ll dissect their store’s homepage and highlight what they’re doing well. Hopefully these insights will help you find opportunities to improve conversion and customer experience on your own store’s homepage.

For this and other ecommerce tips, visit:

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Optimize & Measure: Quick Tools To Supercharge AdWords Campaigns


How agencies can leverage free tools from Google to optimize and measure their AdWords campaigns. Tools include: Display Campaign Optimizer and Estimated Total Conversions.

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48% Increase In Overall Website Conversion Rates: A Website Full Optimization Story


What type of conversion optimization process should you follow? What results should you expect? The video walks through several case studies of a single website showing the different AB and multivariate tests conducted on the website and the results that were achieved.How is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.

We will discuss several case studies, which ultimately led to a 48% overall site improvement. This webinar will show you how to gain incremental increases on each page and will teach you how to optimize the other pages throughout the site using the marketing insights gained throughout the process.

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