Archive | Conversion Optimisation

Conversion Rate Optimization: Clarity In Landing Page Design


Clear Call’s To Action (CTA’s) are on of the most important elements in your landing page design. Whether you’re running PPC campaigns, Google AdWords campaign, SEO traffic or Facebook Ads campaigns, it’s crucial to analyze your landing pages from a conversion rate optimization perspective.

You can access my entire landing page design course here for a limited time discount:

Learn about the 5 second test in web usability and how you can improve your page design to improve your conversion rates today!

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Conversion Optimization With Optimizely And Peep Laja Webinar


During this webinar Optimizely Solutions Partner and CRO expert, Peep Laja shares his 6 step framework for conversion optimization.

He shows that successful A/B tests depend on thorough preparation and research. He emphasized that you need a process for testing and lists of test ideas or copying other successful websites will not work. Everyone is optimizing to solve their problems and their problems are not the same as yours.

Follow the steps of Peep Laja’s framework and you will see the impact of your tests increase. Peep’s 6 step framework covers the following:

Technical analysis
Heuristic analysis
Digital analysis
Mouse tracking and form analytics
Qualitative surveys
User Testing

Understand the importance of building an optimization process and simple steps you can take to maximize online conversions and help turn clicks into customers.

Ready to start optimizing your website? Create your free account or login at

Also download our free testing toolkit which contains:
– Test Idea Worksheets
– Test Plan Templates
– Result Presentation Templates
And more!

Download it now for free:

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FindLaw Conversion Optimization Solutions – Customer Success Stories


Hear from attorneys who are using FindLaw’s cutting-edge Conversion Optimization Solutions products drive more qualified clients to their firm. To find out how FindLaw can help you convert more leads visit us online at

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