Archive | Conversion Optimisation

Conversion Rate Optimization – Data Science & Games – Data Science At A UX-driven Business


DataEDGE 2014:

Using Practical Data for Conversion Rate Optimization
Kyle Rush, Optimizely

Kyle Rush will talk about putting quantitative and qualitative data to action through experimentation, to increase conversion rates and substantially impact the bottom line of a business. This talk draws on Kyle’s experience at Obama for America (2012) and at Optimizely.

Using Data Science to Make Fun Games
Kenneth Yu, Kabam

With more comprehensive uses of data science in the video games industry, companies are able to provide a better, more engaging and personalized experience for customers. Games are inherently complex – they are essentially virtual worlds where people can interact with each other. Every design has a direct intention and consequence. Because virtual worlds are so complex, the better we get at understanding these relationships with the use of data science, the more we are able to grow our business. Case studies will be shared to illustrate how Kabam utilizes data science and applies it to understanding its portfolio of games and millions of customers.

Leading from the Back: Data Science at a UX-driven Business
John Foreman, MailChimp

MailChimp sends 8 billion email newsletters for over 5 million customers each month, and from those sends comes a mountain of clicks, opens, purchases, and other transactional data. But MailChimp’s success wasn’t built on data. It was built on a user experience that placed an intuitive and friendly interface on email marketing and removed much of the busy work. So how does a company whose business is not data, use its massive data set? Too often the examples of data science are given by companies whose business is data, like Google and Facebook. John Foreman, author of Data Smart and chief scientist for MailChimp, will discuss what it means to “lead from the back” in data science, even if that sometimes means breaking out a spreadsheet in favor of Hadoop from time to time.

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How To Optimize Facebook Ads – Increase Sales, Lower Cost Per Conversion, Scale Your Ads!


Facebook Targeting Cheatsheet:

2017’s highest converting niches:

Brand new Facebook Ads method:

Spy Software Access:

Free USA Drop Ship Directory –

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Qualaroo For Conversion Rate Optimization


Quick demo of Qualaroo in action

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Alhan Keser – Improve Ecommerce With WiderFunnel Conversion Rate Optimization


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Learn about Alex:

Alhan Keser is a conversion rate optimization specialist from the company Widerfunnel. You can learn about them at WiderFunnel.com. Having a website is a very important factor to have as an online marketer. It is where everything revolves, clients, money, products and many more. However, is redesigning a website important too?

Learn about the conversion optimization process from WiderFunnel.

Keser started at a small agency in New York working in SEO with traffic generation. Eventually, after he started working with conversion optimization and found a true passion within it. Keser then began working at WiderFunnel and as a conversion optimization expert. WiderFunnel offers some of the most in depth conversation optimization frameworks available and requires at least a 6 month commitment from clients. The long engagement allows for WiderFunnel to really dive deep into a company’s website to understand how they can redesign for increased ROI.

Framework of conversion optimization:The WiderFunnel System
Kaizen Plan
Lift Model
Create hypotheses and analyze results
Documentation

Evolutionary site redesign

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