Go To: Conversion Rate Course Is A Unique Video Training Course On Everything About Website Conversion Rate Optimization.
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Partner presentation on #DigitalAgencyDay, hosted by Unbounce & HubSpot.
Michael McEuen, Director of Demand Generation, AdStage
Jason Puckett, CEO, AdBasis
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Here is the video transcript:
hastert davidson et from should show dave’s
look of my work with marketing professionals business owners and
entrepreneurs the ones optimize their marketing efforts and dramatically
increased online on the potential
go bus routes my zation abbreviated to
crit describes the process so optimizing each of the marketing resources
throughout the sauna site less think about the final
you mark to finalize a big I’ll use a mind map on pieces of paper
you gonna have your your traffic generation
practices your website you go
I’ll and the pages your date magnet you’re not sure process your sales
ya says process I am
and all of them have components important contacted
work towards combating people into pushes if you
increased the rate any one
or most schools or tea or water resources compared to
your whole what if I know is more profitable more profit
is Tims most businesses is the reason why people go into business to make way
so what resources can you
apply conversion rate optimization to low
easiest answer is pretty much over them anything
has a positive influence on a the purchasing process if someone
through their mind it can be optimal it can be optimized
say missus go through a few examples to I
let’s say that you know I E online
I possible coach and you use
make sure inbound and outbound marketing purposes
contemn Oct in pay-per-click drive traffic to your website
are you around the bay just and it’s true that they
download your lead back in it which is a guide on how to
I get your football
your striking technique better and through that people suck showcasing
if there’s so many resources are so many I’m
points throughout the whole know that can be improved upon
the the Yukon really take the main stages isolation so i mean but I is
she if you d adds to good use in few pay-per-click campaigns
them by themselves have many factors that can be
spit just a/b testing this but testing is basically
created variations of the same at I’m pic just changing
one element to one key component time so that you know
what’s affecting the RSO
and then taking the win a a for a sustained period of time
I then varying again with another about it say
you know what suspecting thats performance
shaven and I had you get the headlines
the at image the description the destination URL
and the placement or the queue access I’m
status place from say if you routinely take
each one of those components over a period
and cray 6 variations and take the winner
of the six and change the next opponent you’re always going to get better right
you gonna get better click rates better conversion rates
it’s gonna work better and I’ll you play that too for ever from for the final say
let’s go through to they then click the Pay Per Click at
and they get your landing page eleven-page will usually consist of a
number of elements from
the branding the headlined I the images or video the text
I’m the buttons that but idk I was placement of the buttons
Step #1: Optimize your meta tags – Put in your product name within the title tag and include keywords. And for your meta description be descriptive on what the product is and the benefits.
Step #2: Optimize user metrics – If people bounce off your product pages it will hurt your search rankings.
Focus on your product description, high-quality product images and maybe even add a video.
If you have reviews, showcase them as well as what people rate the product as.
Step #3: Optimize headings – Headings make it easy to skim your product page as well as tell search engines what your products are about.
Within your headings include keywords.
Step #4: Include feature lists – When people are looking for products they sometimes Google for the features.
Make sure you bullet out the main features on each of your product pages.
Step #5: Cross link – Within your product page link to other relevant products. Cross linking ensures that all of your products get indexed, which helps with your search rankings.
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