Archive | Conversion Optimisation

Optimize Your Website Conversion Rate With Alex Mandossian

In 45 minutes, Alex Mandossian reveals his personal secrets for instantly boosting website conversions, writing killer headlines and making GOOD mistakes.


Top Tips For Immediate Conversion Optimization

Are you advancing as fast as your competitors? Is your testing program agile or docile? Looking to launch a high-performance conversion optimization system?

You know you need to get more conversions from your website. Get practical examples and learn what works from Chris Goward’s experience with thousands of tests for hundreds of companies. You’ll learn top tips from his recently published book (“You Should Test That”), including where to focus and test, what to test, and how to create a testing program that delivers fast results and marketing insights.


Conversion Rate Optimization – Data Science & Games – Data Science At A UX-driven Business

DataEDGE 2014:

Using Practical Data for Conversion Rate Optimization
Kyle Rush, Optimizely

Kyle Rush will talk about putting quantitative and qualitative data to action through experimentation, to increase conversion rates and substantially impact the bottom line of a business. This talk draws on Kyle’s experience at Obama for America (2012) and at Optimizely.

Using Data Science to Make Fun Games
Kenneth Yu, Kabam

With more comprehensive uses of data science in the video games industry, companies are able to provide a better, more engaging and personalized experience for customers. Games are inherently complex – they are essentially virtual worlds where people can interact with each other. Every design has a direct intention and consequence. Because virtual worlds are so complex, the better we get at understanding these relationships with the use of data science, the more we are able to grow our business. Case studies will be shared to illustrate how Kabam utilizes data science and applies it to understanding its portfolio of games and millions of customers.

Leading from the Back: Data Science at a UX-driven Business
John Foreman, MailChimp

MailChimp sends 8 billion email newsletters for over 5 million customers each month, and from those sends comes a mountain of clicks, opens, purchases, and other transactional data. But MailChimp’s success wasn’t built on data. It was built on a user experience that placed an intuitive and friendly interface on email marketing and removed much of the busy work. So how does a company whose business is not data, use its massive data set? Too often the examples of data science are given by companies whose business is data, like Google and Facebook. John Foreman, author of Data Smart and chief scientist for MailChimp, will discuss what it means to “lead from the back” in data science, even if that sometimes means breaking out a spreadsheet in favor of Hadoop from time to time.


How To Optimize Facebook Ads – Increase Sales, Lower Cost Per Conversion, Scale Your Ads!

Facebook Targeting Cheatsheet:

2017’s highest converting niches:

Brand new Facebook Ads method:

Spy Software Access:

Free USA Drop Ship Directory –

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Qualaroo For Conversion Rate Optimization

Quick demo of Qualaroo in action


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