Author Archive | ralphwaldo

Conversion Optimisation

You may have heard of Conversion Optimisation, and Return on Investment.

In this video, we’ll quickly run through what Conversion Optimisation is, and what it means for your business.

An easy way to visualise the concept of Conversion Optimisation is the Sales Funnel.

Let’s say you get 100 visitors to your website, at the top of the sales funnel. These visitors take various paths navigating your website.

Some leave immediately, some look at your products, but don’t like what they see, then leave, some may recommend your website to their friends, and a small percentage will actually buy what you are selling.

Let’s say 2 out of these 100 visitors make a purchase. That gives your website a 2% Conversion Rate from Visitor to Customer.

Split A/B Testing is a test carried out, usually setup by your web designer or SEO company. Very simply, we split your website visitors 50/50, with half going to the original page, and half going to a new version of the page.

The new version of the page may have a different layout, different text for your Call to Action, or video instead of images.

A Conversion Goal is decided upon, for example, Less Bounces, or higher Sales.

The test is run until you have enough data to determine which of the 2 pages is better at meeting the Conversion Goal.

Simple adjustments to a Landing or Sales page can often yield great results. For instance, if you make a change to your website that results in an increase from 2 in 100, up to 3 in 100 visitors making a purchase, that equates to a Sales increase of 50%.

And a 50% sales increase is something most businesses would relish.

In short, Conversion Optimisation can be a very effective method of increasing your Return on Investment without increasing your usual marketing budget.


7 Tips Mudah Copywriting

Membuat copywriting atau tulisan bagi banyak orang bukan merupakan pekerjaan yang gampang. Padahal, saat ini kemampuan menulis menjadi salah satu point penting untuk keberhasilan strategi content pemasaran online.

Nah pada video ini, saya memberikan tips mudah bagaimana cara membuat copywriting yang menarik. Selamat menyaksikan.

Terimakasih sudah menonton, jangan lupa untuk like dan coment pada video ini. Jangan lupa pula subscribe chanel saya.


In The Lead #6: Why Real Estate Copywriting Is Broken! And 3 Simple Tips To Win More Leads

In this video we’l be discussing why real estate copywriting is broken! And the 3 Simple Tips that will allow you to convert more of your leads into paying clients.

Are you struggling with what to say to leads?

You’re probably trying to answer the wrong questions then. So before anything else lets look at how lead conversion sometimes goes wrong when agents get too worried about copywriting.

First you need to understand that you’re lucky if leads even know you’re about to call them. This presents a pretty big challenge for agents looking to get started without huge referral networks. The following tips are all things I’ve found very useful when following up with any type of lead.

1. Execute On The Basics

When it comes to lead conversion, you must be following up to have any type of chance of converting that lead. This requires basic outreach to the lead via multiple channels.

2. Have A Concrete Plan

You need to write down a followup schedule for every lead. And stick too it. I can’t stress consistency enough here, many agents come up with a good plan then throw it out the window the moment they start getting leads with it. Have a plan and stick to it!

3. Why Should They Talk With You?

The answer to this question should inevitably be that you’ve helped them and already given them more value for free before you start to reach out. You leads are not going to ever convert nearly as well if you aren’t priming them first.

In the link below you’ll be directed to our full blog post! Theres more useful information on there for you. As well as some graphics with clear walk throughs. Feel free to ask any questions you may have below!

Thanks Guys!

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“In The Lead” Show by Easy Agent Pro
Featuring Tyler Zey


Conversion Rate Optimization: How To Manage & Optimize Your Conversion Funnel

Conversion Rate Optimization: How to Manage & Optimize Your Conversion Funnel – Madwire Media –

Conversion rate optimization is important if you are looking to increase your business success and lower your ROI over time. The conversion path needs to be optimized whether the traffic is coming from the Natural Listing Ads™ or the Top Placement Ads™. There are three main steps to conversion rate optimization; 1) drive traffic, 2) analyze the data, and 3) make educated decisions to optimize and improve the design.

Improving the website design can mean making the checkout or convert process easier for the user or having clearer call-to-actions. You need to relieve anxiety when people go to convert. This can be done by adding trust badges, limiting the amount of necessary information needed,

Learn more about Conversion Rate Optimization at


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