Author Archive | ralphwaldo

Conversion Rate Optimisation

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3 Copywriting Tips For Facebook Ads

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3 Copywriting Tips For Facebook Ads

Now, you have to keep in mind that people are on Facebook for a specific reason, and it’s not to buy your products or services. It’s actually to socialize and connect with friends, find out what’s going on in other people’s lives.

So, your copy, really, first of all, needs to be conversational in nature, just like a status update. So, you know, if you go with really hardcore, typical marketing, it’s not going to work as well on Facebook as if you’re really conversational, and you’re just like talking one on one with a person through your ad copy.

Now, in that ad copy, it also really has to speak to the prospect’s self-interest. They want–people will only respond to things that really speak to a result that they had in their life or some type of pain that they’re trying to avoid. So make sure that your copy is speaking to that self-interest and then promises a specific benefit that they will achieve along the lines of that self-interest.

Then the third piece to that is you need to make sure that the solution that you’re promising them is something that’s quick and easy, or that it’s perceived as being quick and easy. And you’ll typically want to do this by putting a specific time frame on when they can achieve the result that you’re promising in your copy.

Alright, and the third piece to the copyrighting tips is that your ad really needs to have some type of an easy solution for your prospect. Nobody wants to take a long time to achieve the results that they’re looking for, and so within your copy, you want to be specific as to the time frame that they’re going to achieve the benefit that you’re promising in your ad.

So if you combine all three of those elements into your ad copy on Facebook, where you’re conversational, you’re speaking to the person’s self-interest, and you’re providing a solution that’s quick and easy, you’ll have a winning ad every single time.

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Optimize Your Website Conversion Rate With Alex Mandossian

In 45 minutes, Alex Mandossian reveals his personal secrets for instantly boosting website conversions, writing killer headlines and making GOOD mistakes.


Copywriting Tips – The Call To Action

Nick James talks about one of the most important elements of sales copywriting – the call to action


Top Tips For Immediate Conversion Optimization

Are you advancing as fast as your competitors? Is your testing program agile or docile? Looking to launch a high-performance conversion optimization system?

You know you need to get more conversions from your website. Get practical examples and learn what works from Chris Goward’s experience with thousands of tests for hundreds of companies. You’ll learn top tips from his recently published book (“You Should Test That”), including where to focus and test, what to test, and how to create a testing program that delivers fast results and marketing insights.


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