Author Archive | ralphwaldo

How To Write A Business Email | Email Copywriting Tips | Successful Email Marketing | 2014

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In today’s fast growing market, it is indeed important for all the online business owners to review their marketing strategies from time to time in order to survive successfully. One of the marketing tools they should always apply is email. Do you know that sending your marketing message to the target market through sound emails will help you to close your sales fast?

Seriously speaking, when you want to disseminate information about your products or services within the shortest period of time, besides applying the social networking sites, email will always be your next choice. Let me share with you some practical points on how to write an effective email copy to your email subscribers and turn them into real customers.

• First thing first, you need to determine the right persons to receive your email. You have to identify your target market by doing proper market research. If you have already got your list of email subscribers, you are recommended to go through it carefully to find out who your readers are and what they love to know from you.

• Before you produce the content of your email, the most important thing you need to look into is your email subject line. You are advised to create a subject line that clearly and accurately reflects the content of your message. The subject line must be catchy and straight forward so that you are able to get their attention at the first place when they receive your email. Please take note that an email without subject line will be considered as spam by the online users most of the time.

• There is one secret of success you need to keep in mind when you write your content. Like other piece of business writing, email should always present the “bottom line” immediately. What I mean here is don’t beat around the bush. Please convey direct message to the potential customers through email. Tell them what you are selling and share with them the benefits they are going to gain from your products or services.


Conversion Rate Optimisation At E-Web Marketing In 2 Minutes

Do you have an online business? Are you currently driving traffic to it, but find that out of the hundreds (or even thousands) of people arriving there aren’t making any sales or enquires? And you’re asking yourself “Now what?” If you’ve tried driving more traffic to your website, threw money at different forms or media, blasted out different newsletters, threw more money into offline and found nothing is changing, then this is something you pay attention to.

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6 Sales Copy Writing Tips For Persuasive Copywriting

6 Tips you can use to write better sales copy that is more persuasive and gets your target market to take action. Part 2 in a 2 part series, part 2 also available here


OptiCon 2014: Conversion Optimization: The World Beyond Headlines & Button Color

Patrick McKenzie, Software Developer at Kalzumeus Software

You’ve run A/B tests.

You’re long past the point where “Guess Which Alternative Won” articles teach you something useful.

– How do you get to the next level of conversion optimization?
– How do you get it to be a repeatable team effort?
– How do you retain organizational know-how about previous tests?
– How do you track conversions over more involved funnels?
– How do you keep the team onboard with testing for years at a time?
– How do you manage the engineering aspects of changes which are more in–depth than changing the marketing site?

This session delves into the “Here There Be Dragons” parts of the testing map. Patrick McKenzie, Software Developer at Kalzumeus Software and Bingo Card Creator, has helped a dozen companies through testing maps, and he presents some of the mistakes he’s made so that you don’t have to repeat them—and also a success or two.


Effective Copywriting Tips For Real Estate From World Renowned Copywriter Ben Settle

The message you deliver in your marketing can make or break how well it works. Your direct mail, website, ads, you name it… copywriting is THE single most valuable skill you can learn to make your marketing more effective.

So Trevor invited on his good friend and world-renowned copywriter Ben Settle (the king of email copywriting) to talk about how you can connect with your audience better in real estate and boost your marketing with better copy.

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