Author Archive | ralphwaldo

SEO Copywriting Tips: How To Write A Top-converting Services Page


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Your SEO copywriting strategy for your services pages is important to your bottom line. Services pages drive leads – whether you’re a local business, or a online-only company. Discover what you need to include in your Web SEO copy – and what not to do.

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Why Copy Writing Services Have Become So Important These Days

The saying ” the pen is mightier than the sword” may be truer than you believe. Words have the power to influence the most crucial decisions in this world. Words can create or destroy, depending on the way they are used. They can incite a revolution, or pacify it. Similarly, words can make or break your business, depending on the way you use them. A content-rich website can bring in traffic from across the World Wide Web, exposing the inventory of a shopping site to millions of prospective customers in the process.

There are several elements of any website that have to complement one another perfectly – including innovative design, property density of keywords and informative content. All these elements play significant roles in increasing the visibility of a website to search engines and in adelaide seo copy writingturn to visitors. The structure of the website should also be user-friendly, or the purpose of it would be lost since it would not be easily accessible to the audience at large.

Content

The content of a company website should clearly state the products and services that the company provides. A visitor should be able to understand the content and get an overall view of the business from it. Probably this is the reason why copy writing service has become such a valuable tool for business owners these days. If you are a business owner and are trying to bring more potential customers to your company website, then you should consider enlisting the assistance of such a service provider.

Website copy writing is one of the services that a content provider will offer to you. The primary objective of a website, which is to attract potential customers, is fulfilled through its rich content. The provider will ensure that the content is understandable and rich in keywords to attract search engines.

SEO

SEO copywriting is another significant service that can turn your website into a magnet for search engines. The content provided by SEO copy writing service providers is usually well-written as well so that it can grab the attention of readers from the word go.

Writing good and creative articles chock full of well-researched information is not an easy task. The language in the articles has to be flawless, without any significant errors. There are millions of articles on any particular topic on the Internet. However, the articles written in your websites should be so striking that the readers would be drawn to those. This involves considerable skills that can be offered only by a reputed copy writing service provider.

Copy writing service has grown considerably as an industry in recent years. Such services help a website attract more visitors, and also give it an identity, which contributes to the public image of the company in the long run. A content-rich site always evokes the respect of readers and remains a dependable source of information.

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5 tips to become an effective copywriter

Copywriting is one of the most important skills that you need to learn as an Internet marketer.Here are some of the important tips that will help you become a good copywriter.

1.Create a list of benefits and features first- Almost all copywriting experts understand the importance of writing down a huge list of benefits before actually starting to write their sales letter. The more you have to work with at the beginning the easier your job will be when writing your copy. For example, if you are writing for a local business, such as a local party hire company in Adelaide be sure to do some research on that particular industry.

2.Know what your visitor wants- It is very important that you take time to plan out how you want your visitors to move around your website. It might not make sense to try to sell to your visitors initially, this happens more for sales letters targeting high priced items or something that may be difficult to explain the first time around. If this is the case it is better to focus your sales letter on trying to get them to contact you or sign up to your list.

3.Make a plan before you start- A common mistake that a lot of copywriters make is proper organization. Without proper organization, you can get off topic or lose track of what to say next. Always make a short plan before your first draft, as time goes by,you will soon realize that even a basic outline will help you to not miss any important points. If you are looking to become an expert digital marketing company, you need to make sure you have your writing skills and plan up to date.

4.Talk To Your Prospect- When it comes to writing copy there are many tips but the best is to talk to your prospect as if you are talking one person.Write in a conversational tone using words like “I” and “you.”Many people may read your copy, but they only read it one at a time. If you can make your reader feel like you are speaking directly to them, you will make good copy.

5.Write A Benefit Driven Headline – Most headlines are not benefit-driven. They really are not. When first starting out, what you need to do is focus on stating the main benefit in your headline. You honestly don’t have to worry about writing a superb piece of copy until you truly understand the thought process of your prospect and know how to break the rules a little bit.

Bonus tip: Write in short and concise sentences – Another tip is to write sentences that are short and punchy. If you notice you have a bunch of commas in your sentences, you may be able to break them up into shorter ones.

If you follow these rules, be sure that you are going to make the best out of copywriting and may even be able to move into more complicated areas such as SEO copywriting and advertising.

 

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What Is Conversion Rate Optimisation?


– Conversion Rate is the percentage at which website users perform a desired action such as filling in a contact form or completing an order. Conversion Rate Optimisation looks at ways to improve this percentage. Find out more information from our whitepaper

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SEO Copywriting Tips: How Many Words Should Be On Your Home Page?


How many words should be on your home page?

This question was recently addressed by Matt Cutts in a recent Google video (at with more content is better for googlebots, but it still doesn’t quite answer the question posed.

Today’s hot SEO copywriting tip delves deep into the question of how many words should be on your homepage, moving beyond mere wordcount into the key elements that make up a top-converting, quality homepage and how to win over readers as well as rank well in the search engines.

Be sure to check out the full post at the SEO Copywriting.com blog:

Do you have an SEO copywriting or content marketing question for Heather? Great! Just zip it on over to askheather@seocopywriting.com

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