Author Archive | ralphwaldo

SEO Copywriting Tips: 5 Post-Panda Strategies For Optimizing Your E-commerce Site


This week’s hot SEO copywriting how-to is about revamping and revitalizing your e-commerce site so it is optimized for the search engines.

Check out the full post (with narrative notes) at:

If your e-commerce site has suffered due to Google’s Mayday and Panda updates, you are not alone! In this video, the opportunities for rebounding, rejuvenating, and optimizng your e-commerce site are laid out clearly with five specific strategies.

Do you have an SEO copywriting or content marketing question? Zip it to Heather at askheather@seocopywriting.com She may well answer in her next video!

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For more Web copy and direct response writing tips throughout the week, check out

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10 Conversion Rate Optimization Techniques You Can Test With Divi Leads – Divi Nation Short


In this post our host Nathan B. Weller walks you step by step through ten different conversion rate optimization tests you can run with Divi Leads. All based on popular conversion rate optimization techniques.

Now you can know for certain what works and what doesn’t!

Read the accompanying blog post:

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Divi Leads Documentation:

Green button vs. Red button – 00:01:38

No security trust symbol on pricing table vs. Security trust symbol on pricing table – 00:05:20

Smiling face on landing page vs. Non-smiling face on landing page – 00:08:01

No directional queues vs. Directional queues (on landing pages) – 00:10:08

Video vs. Still Image on CTA – 00:13:07

Social proof on signup form vs. No social proof on signup form – 00:15:49

Four price options vs. Three price options – 00:17:47

Headline variations – 00:20:06

“Start Your Free Trial Today” vs. “Buy Now” – 00:22:26

Unconventional Button Copy – 00:24:41

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Writing Tips & Information : What Is The Job Of A Copywriter?


A copywriter’s job comprises of writing text for ads, websites and other published forms. Learn about a copywriter’s job with tips from a writing instructor in this free video series on writing.

Expert: Laura Minnigerode
Contact:
Bio: Laura Minnigerode is a writing instructor and former classroom teacher.
Filmmaker: Todd Green

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Rod Jacka – Panalysis ‘Conversion Optimisation’ C/o Advanced Online Marketing Event


Check out all our other videos here
Rod Jacka – Panalysis ‘Conversion Optimisation’ c/o Advanced Online Marketing Event.

Rod Jacka from Panalysis talks about just journey mapping, optimisation & analyitcs – a crucial 27 minute presentation for anyone serious about optimising their digital journeys & maximising ROI.

LINKS.

Panalysis (resources)

Prosperity Media

Video Production Sydney

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John Carlton Copywriting Tips: How To Trash Your Competition


John Carlton explains how to trash the competition without sinking to their level. Most people just put down the competition…John shows how to do it and elevate your own image at the same time.

Going into another virgin territory, like golf for example, it wasn’t necessary to be contrarian, although, in almost every ad I have written for golf I have taken a swipe at PGA pros. PGA pros, meaning those guys at every country club around the country who teach lessons.

Audience: I am confused about how you guys say not to criticize the competition…

John: You gotta be careful about it.

Audience: I do in my copy (unintelligible)

John: You have to be careful when it is a common thing to say. Anybody shop for a car recently? Anybody have a salesman say “oh, you own a Chevy? Chevy is a fine automobile! No. You say “oh, Chevy, yeah, I’d never buy a Chevy”. That is what you usually get. In most businesses, people trash the competition out of hand. It becomes meaningless.

They don’t give a reason why, except a general “It’s not worth it” or “they’ll rip you off”. It’s part of your USP. You’re positioning yourself against them. So, rather than saying “those guys don’t know what they’re talking about”, “they’re bad”, “they’ll hurt you”, the best way to say it is “Well, you know, you could spend your money there, and those guys have been in business a long time”…kind of a back-handed compliment, don’t actually trash them… “However, if you’re looking for x, x and x, I should point out to you that we have 24-hour service lines open and those guys are only open from 9 to 5. Maybe that serves you well, but if something happens to you at 10:00 at night you’re not going to get anybody over there, and that’s part of our main thing.” So you play up your strengths, positioned against what you perceive as their weaknesses.

For more marketing and copywriting tips from John Carlton, go to

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