Author Archive | ralphwaldo

Emotional Direct Response Marketing & Copywriting Tips

Craig Garber Reveals Secrets of e-mail marketing, how to use a copywriting swipe file, and… much more!


How To Extract Benefits From Features: Word Smart Copywriting Tutorial

Your marketing copywriting should focus on benefits rather than features, right? But how do you figure out the benefits? This copywriting tutorial shows you how a professional copywriter (me) does it.

Don’t forget to check out The Copy Detective blog where you can read more copywriting tips. When you subscribe you get a copy of my ultimate copywriting cheatsheet with 20 incredible copywriting tips that will transform the way you write about your business. For free. For reals.


Improving ECommerce Conversions Using Google Analytics

In this webinar entitled “Improve Online Conversions: Measure, Test, Analyse” we discuss simple ways you can increase your eCommerce store’s conversion rate via Conversion Rate Optimisation or CRO.

We dive into Google Analytics and cover some of the key areas within Analytics and how you can leverage them to improve your website UI and UX to improve your conversion rate.

When looking at Google Analytics, we dive into the following key topics:
– What is Google Analytics?
– General Terminology
– Why you should be using Google Analytics on your eCommerce website/store
– How you can leverage Analytics to increase your revenue
– Tracking events and goals
– Setting up Experiments (A/B / Multivariate tests).

This is a recording from the live Evosite & Sage Pay webinar from 18th September 2014.


‘Trevor Crook – Copywriting Tips For Beginners’

Trevor ‘ToeCracker’ Crook, Ted Nicholas & Peter Woodhead’s 3.5 Day Copywriting Workshop reveals how you can become a copywriter. Learn Copywriting from basic copywriting tips for beginners to advanced copywriting tips . . . when you want to ignite your sales and profits. The easiest way ever devised for you to become a copywriter is almost ready. Go to:


Funnel Optimization & Conversion Optimization- PPC

There are six key components to any successful ad campaign. This video talks through the core elements of a successful campaign and how all six components lead to a profitable and business scaling campaign. Watch to improve your funnel optimization.


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