Author Archive | ralphwaldo

Explaining Conversion Optimization | Overview

This online marketing overview explores the basic concepts behind conversion optimization. Watch more at

This specific tutorial is just a single movie from chapter two of the Google Website Optimizer Essential Training course presented by author David Booth. The complete Google Website Optimizer Essential Training course has a total duration of 3 hours and 37 minutes and covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing

Google Website Optimizer Essential Training table of contents:

1. Introduction to Conversion Testing
2. Post-Click Optimization
3. Selling Testing in the Organization
4. Classifying Website Optimizer
5. Testing Types
6. Identifying Test Pages
7. Estimating Sample Size
8. The Basics of Website Optimizer
9. Building Real Tests
10. Reading Reports
11. Validation and Follow-Up
12. Advanced Page Validation
13. Website Optimizer with Google Analytics
14. Advanced Techniques
15. Non-Pageview Goals and Conditional Testing
16. Testing Across Sub- and Top-Level Domains
17. The Website Optimizer Provisioning API


How To Write Headlines Fast – Proven Copywriting Tips For Beginners

Discover the simple 2-step formula that’s behind EVERY winning headline. In addition, I’m going to give you 3 proven headline templates that you can model and steal as your own.

FREE Report: 7 Unique Ways to Create Profitable Emails Even If You’re Not a Writer –

Subscribe to My Channel to Earn More, Work Less, Enjoy Life:

And one of the keys to my success was focusing on copywriting. If you struggle to communicate your message clearly to your audience, then it simply doesn’t matter what marketing strategies you use.

Everything you do relies on persuasion.

And headlines are the key of grabbing attention in an overwhelmed world.

David Ogilvy, in Confessions of an Advertising Man, said
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

He wrote that over 55 years ago. We’re living in a much faster paced world now. How much more important is it today?

Your headline can account for up to 80% of the results!

Don’t you owe it to yourself and your audience to create better headlines and do it faster?

And I’m going to give you the formula right now that’s behind every winning headline.

Once I share this, you’re going to say it’s too simple.

But be honest. Think about headlines that have grabbed your attention. They will have met these two qualifications.

Here’s the formula which I first heard from Gary Bencenvenga.

Interest = Benefit + Curiosity

There’s a benefit. There’s some form of self-interest. W I I FM – What’s In It For Me.

But a benefit alone isn’t enough. If all I tell you is what I can do for you, you immediately become suspicious. You’ve been let down before.

You also have to appeal to Curiosity.

Curiosity is often even more powerful than the benefit itself.

You hear an interesting story, and you have to know more.

It’s simply hard to ignore. You might even read a story you’re not fully interested in, because the story had so much curiosity behind it.

Here’s a famous headline from John Carlton.

Amazing Secret Discovered By One Legged Golfer Adds 50 Yards to Your Drives, Eliminates Hooks And Slices…And Can Slash Up to 10 Strokes From Your Game Almost Overnight!

How could you see that headline, and not desperately want to know more about the one-legged golfer?

And the actual ad copy paid off on the headline. The swing technique he was describing was discovered after watching the swing and balance of a one-legged golfer and then applying it other students.

Curiosity is such a powerful motivator that we often refer to some news headlines as Clickbait headlines.

You see the title of the article, and you have to click it to find out more, even if you’re not interested in the subject.

Combine a Benefit plus Curiosity to create a powerful one-two punch in your headlines.

Here’s one of my website headlines that has performed for years.

Multiply Your profits in 7 Days or Less In Any Market By Modeling my Proven Collection of Million Dollar Emails.

Obviously the benefit in this headline is you can multiply your profits in 7 days or less in any market.

The curiosity is the mechanism, how you accomplish the benefit.
By Modeling my proven collection of million dollar emails.

If you were interested in earning more from email, would you want to know more about how you could model my collection of million dollar emails?

Here’s another one of my headlines:

7 Unique Ways to Create Profitable Emails Even If You’re Not a Writer.

Again the benefit is create profitable emails.

The curiosity is these are 7 ‘unique’ ways and they work even if you’re not a writer.


Dropshipping With Giants: Niche Selection, Conversion Optimisation & Scaling | AWasia 2017

Dropshipping with Giants: Niche Selection, Conversion Optimisation & Scaling

It’s without a doubt that dropshipping has become one of the most attractive forms of generating an income online today. With ecommerce compounding year over year, we’re now seeing department stores going under due to increased competition popping up online. Taking it a step further with dropshipping, not having to deal with managing an inventory or shipping actual physical goods, minimal commitments – it’s a dream come true. If you’re interested in dropshipping, or even more so, have tested ecommerce before, operate your own store, there will be something for everyone during this panel.

Panelists: Evan Tan, Igor Sorokin, Steve Tan
Moderator: Tomas Slimas

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Fitness Marketing Better Copywriting Tips

When it comes to fitness marketing I find most fitness professionals have a pretty mechanical method of writing a message, at least I know I did. It was always catchy title, features and benefits, offer, deploy.

Unfortunately I think the only people that respond are the ones that were going to buy anyways.

These days I’ve learned that since we’re process centred people we can simple be more effective with a process.

So in this video I’ve tried to outline my process and give you the reasons why that have greatly helped the response rate to my marketing messages. Please leave your comments, always looking for new ideas on how I can create new content to help you.

Here’s the link to the video if you’d like to pass it on:


Cup Of Copy Advert – COPYWRITING TIPS! (help For Writers)

Cup of copy – official advert.

A simple demonstration of the power of words! Written by myself – of cup of copy note. The text was loosely written by me and then ad-libbed at the recording stage. Unfortunately potential customers are not always so drmatically affected by a single word – but the point is that single words CAN have a surprising effect on either a conscious or sub-conscious level.

If you want any more (less cartoon-like) tips or help with your own copywriting – or indeed if you want to see what I have written myself, please visit



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