Author Archive | ralphwaldo

Conversion Rate Optimization With Ptengine

All-in-one heatmaps + web analytics!

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3 Things You Must Include In Your Copywriting Contract

The video with narrative text is posted at the SEO Copywriting blog:

Hey there! Welcome to yet another installment in the “how to start an SEO copywriting business” series.

Elaborating on last week’s video (“Do you really need a copywriting contract?” here I address the three things that you absolutely MUST include in your freelance copywriting contract.

While I am not an attorney and this does not constitute legal advice, I have been reading copywriting contracts for a very, very, very long time 🙂 In this time, I’ve seen some truly spectacular ones and some that leave the copywriter vulnerable to litigation, not getting paid, and other bad things.

So, speaking from experience, here I talk about those three elements that you want to be sure are included in your freelance copywriting contract! Tune in to learn how to protect yourself as well as your client.

Thanks for joining me!

If you’ve enjoyed these copywriting business tips and you want to learn more about how to make more money in your freelance copywriting business without working so darn hard, you can send an email to You’ll receive emails with really helpful, actionable tips and things to think about!

You may also want to check out the Copywriting Business Boot Camp at ( I hold classes once every six weeks or so.

If you’re looking for general copywriting tips to boost your income and write better content for your client or company, you can sign up for my free newsletter (either daily or weekly) – also at

As always, if you have any questions or comments about this video, or suggestions for a future topic, I’d love to hear from you! You can email me at, or track me down on Twitter @heatherlloyd.

Thanks again, and have a great day!


[Part 1] Adwords Optimized For Conversions – Spend Less, Convert More…

Adwords Optimized For Conversions – Spend Less, Convert More…” upload_time=”2016-03-29T14:41:14.000Z” description=”Over the last 6 months alone I have spent ,014.79 on google adwords campaigns. I consider that money well spent as I have a consistant conversion rate of” duration=”PT16M48S”]
Over the last 6 months alone I have spent ,014.79 on google adwords campaigns. I consider that money well spent as I have a consistant conversion rate of 24.43%.

The crazy thing about google adwords it that a lot of the time you need to do the opposite to popular belief to get good results.

For example, why does everyone want to be in position 1 in the auction? All that will do is drain your account and give you a low conversion rate. Position 3-4 is the sweet spot.

I’ve got a tone of tips and tricks to get your account and landing page converting like a machine.

I use the example of my own business tree removal business GoTreeQuotes as an example, but this can be implemented in any type of business that uses PPC search network on Adwords.

Need more tree work?
tree removal:


The WORST Way To Get Clients As A Freelance Copywriter

Subscriber Steve is starting out as a copywriter and wants sell his services to local businesses.

Here’s the problem: Steve is choosing an incredibly tough path to take. In this video, I’ll share a bit of my own experiences with local businesses, as well as the problems you might face if you do choose to work with them as a copywriter.

Want more copywriting tips? You can go to for articles on email marketing and copywriting. Here’s an article you might like — Who are the Top Copywriters You Should Study?

Read it here:


New Conversion Rate Optimization Tool For Google Analytics

Find out how to easily compare percentage difference between your Control and Variations from web apps like Visual Website Optimizer. I’ll show you how to use our new tool to save you a lot of time 🙂


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