Are You A Boring Copywriter? Tips From Clayton Makepeace | Content Inbound Marketing.


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When you write a document that is destined to boost your business goals, you’ll need to stress BENEFITS, not features. Identify the underlying benefit that each feature of your product or service delivers, because that’s what will incite your potential customer to buy.

This video about Benefits & Features is inspired by Clayton Makepeace, widely regarded as the world’s “Highest-paid Copywriter” .

We love hearing people’s feedback on what we do and would really value any comments that you may have on this video.

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