Conversion is the king and the measurement of success in terms of revenue, business and brand growth.
Conversion Rate Optimisation or CRO is a system for increasing the percentage of visitors to a website that convert into customers by purchasing a product or completing a desired action. CRO is a combination of many things including traffic generation and/ or quality and optimal website conversion and performance.
To discuss both these aspects this webinar looks at this from a Digital Marketer’s perspective as well as Website Optimisation viewpoint.
In this month’s webinar Ruth from the Design and Build team and Lucie from the Digital Marketing team, explore what CRO is and how you can implement and achieve it successfully via your website or digital marketing activities and what good conversion rates actually look like across digital channels.
Topics covered will include:
– Top tips for successful CRO
– What is CRO and what does good CRO look like?
– What Conversion Rate is right for you and your business?
This webinar recording is aimed at marketing managers, digital specialists and ecommerce managers looking to improve their online conversion rate either in house or through an agency.