What type of conversion optimization process should you follow? What results should you expect? The video walks through several case studies of a single website showing the different AB and multivariate tests conducted on the website and the results that were achieved.How is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.
We will discuss several case studies, which ultimately led to a 48% overall site improvement. This webinar will show you how to gain incremental increases on each page and will teach you how to optimize the other pages throughout the site using the marketing insights gained throughout the process.