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3 Copywriting Tips For Facebook Ads
Now, you have to keep in mind that people are on Facebook for a specific reason, and it’s not to buy your products or services. It’s actually to socialize and connect with friends, find out what’s going on in other people’s lives.
So, your copy, really, first of all, needs to be conversational in nature, just like a status update. So, you know, if you go with really hardcore, typical marketing, it’s not going to work as well on Facebook as if you’re really conversational, and you’re just like talking one on one with a person through your ad copy.
Now, in that ad copy, it also really has to speak to the prospect’s self-interest. They want–people will only respond to things that really speak to a result that they had in their life or some type of pain that they’re trying to avoid. So make sure that your copy is speaking to that self-interest and then promises a specific benefit that they will achieve along the lines of that self-interest.
Then the third piece to that is you need to make sure that the solution that you’re promising them is something that’s quick and easy, or that it’s perceived as being quick and easy. And you’ll typically want to do this by putting a specific time frame on when they can achieve the result that you’re promising in your copy.
Alright, and the third piece to the copyrighting tips is that your ad really needs to have some type of an easy solution for your prospect. Nobody wants to take a long time to achieve the results that they’re looking for, and so within your copy, you want to be specific as to the time frame that they’re going to achieve the benefit that you’re promising in your ad.
So if you combine all three of those elements into your ad copy on Facebook, where you’re conversational, you’re speaking to the person’s self-interest, and you’re providing a solution that’s quick and easy, you’ll have a winning ad every single time.
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