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The conversion formula was first taught to me by a colleague – Stefan Helgesson – whilst working with online affiliate businesses.
I have since used it and iterated it into a framework that helps me examine why and why not something works or doesn’t work in my creative.
There are some driving forces behind making a person convert into an action. If you don’t understand them, your conversion rates will drop dramatically. If you do understand them, you can basically get anyone to do anything for you, at any given time. Learn how to master the conversion formula!