5 tips to become an effective copywriter

Copywriting is one of the most important skills that you need to learn as an Internet marketer.Here are some of the important tips that will help you become a good copywriter.

1.Create a list of benefits and features first- Almost all copywriting experts understand the importance of writing down a huge list of benefits before actually starting to write their sales letter. The more you have to work with at the beginning the easier your job will be when writing your copy. For example, if you are writing for a local business, such as a local party hire company in Adelaide be sure to do some research on that particular industry.

2.Know what your visitor wants- It is very important that you take time to plan out how you want your visitors to move around your website. It might not make sense to try to sell to your visitors initially, this happens more for sales letters targeting high priced items or something that may be difficult to explain the first time around. If this is the case it is better to focus your sales letter on trying to get them to contact you or sign up to your list.

3.Make a plan before you start- A common mistake that a lot of copywriters make is proper organization. Without proper organization, you can get off topic or lose track of what to say next. Always make a short plan before your first draft, as time goes by,you will soon realize that even a basic outline will help you to not miss any important points. If you are looking to become an expert digital marketing company, you need to make sure you have your writing skills and plan up to date.

4.Talk To Your Prospect- When it comes to writing copy there are many tips but the best is to talk to your prospect as if you are talking one person.Write in a conversational tone using words like “I” and “you.”Many people may read your copy, but they only read it one at a time. If you can make your reader feel like you are speaking directly to them, you will make good copy.

5.Write A Benefit Driven Headline – Most headlines are not benefit-driven. They really are not. When first starting out, what you need to do is focus on stating the main benefit in your headline. You honestly don’t have to worry about writing a superb piece of copy until you truly understand the thought process of your prospect and know how to break the rules a little bit.

Bonus tip: Write in short and concise sentences – Another tip is to write sentences that are short and punchy. If you notice you have a bunch of commas in your sentences, you may be able to break them up into shorter ones.

If you follow these rules, be sure that you are going to make the best out of copywriting and may even be able to move into more complicated areas such as SEO copywriting and advertising.



SEO Copywriting Tips: SEO Copy Editing How-to

Learn how to drive more Web traffic with this video on how to leverage your existing content. SEO copy editing (otherwise known as keyphrase editing) is a great way to gain great rankings without having to rewrite the page.

Check out the complete blog post here:

Do you have an SEO copywriting or content marketing question? Great! Zip it on over to askheather@seocopywriting.com.

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Learn more about SEO copy editing at


VelPAK/Velit 2016 Optimisation How To

This is the third in a series of short webinars about the VelPAK and Velit Wizard tool from Equipoise Software (

The previous webinar gave an overview of how to calibrate seismic velocities to well velocities for depth conversion.

In this webinar we will look at another interesting aspect of the software, which is the previously patented Dr. Al-Chalabi Numerical Optimisation technique, that enables you to deduce the optimal parameters to create minimal residuals at all of your known well locations.

This technique can be employed in a number of ways; however it is most applicable to geology that experiences an increasing velocity trend with an increase in depth. Here we relate velocity (V) at a given depth (Z), by the equation V = V0 + kZ, where V0 is the intercept of the line at zero depth and k is the gradient of the line.

If you have velocity logs for your well data, you are able to measure velocity data against depth, either from sonic logs, checkshots, or VSP surveys. This data is ideal for determining the V0 and k parameters to our linear function.

In this video we discuss the two ways the numerical optimisation technique may be employed. The first approach is the layer fit method. Essentially, the algorithm tests a series of V0 and k pairs that best satisfy the well log data. A depth conversion is made using these values and a resultant depth of the predicted base of the layer is compares to the actual depth of the layer, indicated by the formation top. An optimal V0 and k pair for the well is computer which we call the well’s “best fit” function. This process is repeated for all of the wells for the layer and a single value of V0 and k is derived, which we term the “layer fit”.

The second approach is not to use the velocity, checkshot or time-depth curve data at all, as it may be the case that you not have that information for many, or perhaps, any wells. Instead, matching pairs to formation top depths and interpretation grid times are used. The V0,k parameter space is systematically tested with the V0,kZ depth domain equation to find the V0,k pair that will correctly predict the bottom depth of the layer. Obviously, there are an infinite number of V0,k values that could cause the predicted depth to tie the depth of the formation top at the bottom of the layer, so this method is far less stable than the fit method mentioned above.

With even just one well the fit method is very stable, whereas the more wells you use in the residual method, the better the result will be.


NUX: Conversion Optimisation — Stories From The Front Line? With Paul Rouke From PRWD

NUX Manchester – 2nd June 2014 – Conversion Optimisation — Stories From the Front Line with Paul Rouke

A look into how a passion for putting users at the heart of online experiences has lead Paul to Conversion Optimisation. Paul presents stories from working in this field with brands at the forefront of their industries and some of the unexpected results they’d have.

If you’re interesting in showing the value of User Experience work, hearing how Paul has transitioned in Conversion Optimisation is a must.

About Paul Rouke

Since 1998 Paul has worked in User Experience with some of the world’s largest brands. He’s the Founder and Director of PRWD a Conversion Optimisation consultancy based in central Manchester who work with brands such as The North Face, All Saints, Schuh, Lakeland and Speedo. Paul is an international speaker and respected Econsultancy trainer on User Experience and CRO subjects.

Follow Paul: @PaulRouke



Good copy could be the difference between winning and losing with Facebook ads. Make sure you spend some time creating great copy.

Why You Should Create Good Copy – Why Good Copy Matters In Ads

The Boron Letters

Confessions of and AD Man

Influence: The Psychology of Persuasion

Marketing Hy:


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