5 tips to become an effective copywriter

Copywriting is one of the most important skills that you need to learn as an Internet marketer.Here are some of the important tips that will help you become a good copywriter.

1.Create a list of benefits and features first- Almost all copywriting experts understand the importance of writing down a huge list of benefits before actually starting to write their sales letter. The more you have to work with at the beginning the easier your job will be when writing your copy. For example, if you are writing for a local business, such as a local party hire company in Adelaide be sure to do some research on that particular industry.

2.Know what your visitor wants- It is very important that you take time to plan out how you want your visitors to move around your website. It might not make sense to try to sell to your visitors initially, this happens more for sales letters targeting high priced items or something that may be difficult to explain the first time around. If this is the case it is better to focus your sales letter on trying to get them to contact you or sign up to your list.

3.Make a plan before you start- A common mistake that a lot of copywriters make is proper organization. Without proper organization, you can get off topic or lose track of what to say next. Always make a short plan before your first draft, as time goes by,you will soon realize that even a basic outline will help you to not miss any important points. If you are looking to become an expert digital marketing company, you need to make sure you have your writing skills and plan up to date.

4.Talk To Your Prospect- When it comes to writing copy there are many tips but the best is to talk to your prospect as if you are talking one person.Write in a conversational tone using words like “I” and “you.”Many people may read your copy, but they only read it one at a time. If you can make your reader feel like you are speaking directly to them, you will make good copy.

5.Write A Benefit Driven Headline – Most headlines are not benefit-driven. They really are not. When first starting out, what you need to do is focus on stating the main benefit in your headline. You honestly don’t have to worry about writing a superb piece of copy until you truly understand the thought process of your prospect and know how to break the rules a little bit.

Bonus tip: Write in short and concise sentences – Another tip is to write sentences that are short and punchy. If you notice you have a bunch of commas in your sentences, you may be able to break them up into shorter ones.

If you follow these rules, be sure that you are going to make the best out of copywriting and may even be able to move into more complicated areas such as SEO copywriting and advertising.



Rand Fishkin From SEOmoz.com On Website Conversion Rate Optimisation

I met Rand Fishkin at London SES and found out how he got on with optimising conversion rates on his own site, SEOmoz, using british based company ConversionRateExperts.com


John Carlton Copywriting Tips: How To Do Effective Research

In this copywriting hotseat John Carlton shows how to dig down and get the real story on why a product is selling. Not the company line.

It is easier to understand this when you are writing for other people, but also applies when you are writing for yourself. In the detective work you do, you must get past the “company line”. As a freelancer, I know that the company line is the guy that owns the business. He is so in love with it that he will say “this thing does this, this and this, and this is why people buy it”. Almost 100% of the time he will be 180 degrees dead wrong. He will not know why people buy it. He knows why he would buy it, why he got into it. That is what I call the “company line”. For you and your product…you have been eating the company line for a while, and you are in love with this product.

When I work with a client, I want to talk to the receptionist, I want to talk to the “feet in the streets” salesmen, I want to talk to the guy who invented it, I want to get the gossip, the rumors. I know that a lot of the time, the people who have to sell the thing will say: “Yeah, I know that Bob keeps saying it does this, but we never sell it that way. We sell it by telling people it will do this.” You need something completely different. That’s what I want to find, and that’s what you want to find, too. Sometimes you have to get out of your head, you have to get into other people’s about what is going on. You have to strip it down…get your ego out of it…and find out what really is happening. Why people are really buying this stuff, what is really going on.

That is the key to doing the research you need to find out the real reason people are buying the product, and will help you develop your hook.

For more marketing and copywriting tips from John Carlton, go to


WEBINAR: How To Convince Your Boss On Conversion Rate Optimisation

Recording of our joint webinar with conversion optimisation agency PRWD on May 12th 2015.

This practical webinar provides you with the tips and techniques needed to present a persuasive argument to your senior management team, allowing you to get the buy-in you need for your conversion rate optimisation efforts.

The webinar was hosted by Dave Cannel, Optimizely’s Partner Manager for the UK and Ireland. Special guest is Matt Lacey, Head of Optimisation at PRWD, who shares five steps to follow based on his own experience of working on conversion optimisation programmes with companies such as The North Face, Trend Micro, Bensons for Beds and British Cycling.

Step 1: Identifying who you need to convince and what they already understand
Step 2: Tackling Risk and Myth Busting
Step 3: How to use real numbers and let the data do the talking
Step 4: How to explain CRO’s impact on your marketing spend, customer understanding and innovation
Step 5: The fear of loss – Are you losing market share to your competitors? are you losing revenue through bad decision making?

In this webinar you will acquire the skills you need to convince your boss to start conversion rate optimisation and be the champion of data-driven decisions within your organisation.

1. You’ll be armed with an easy, five-step process that will help you throughout any conversation

2. You’ll know which information to use in a particular situation and how it will become one of your most valuable weapons

3. You’ll discover how speaking your boss’s language will help open doors in the process of bringing your CRO efforts to fruition


Copywriting Tips Voor Websites Met Aartjan Van Erkel Van De Bestseller ‘Verleiden Op Internet’

Aartjan van Erkel is een specialist als het gaat om copywriting voor het web. In dit interview met Maarten van der Zanden en Aartjan van Erkel deelt Aartjan een aantal waardevolle copywriting tips.

Aartjan van Erkel is een van de sprekers op de Internet Marketing Summit 2015 op 25, 26 & 27 november 2015. Wil jij Aartjan live zien? Check


3.02 The Conversion Optimization Formula – The Viral Hack Video 18


FACEBOOK GROUP (Discussions, extra videos and more):

The conversion formula was first taught to me by a colleague – Stefan Helgesson – whilst working with online affiliate businesses.

I have since used it and iterated it into a framework that helps me examine why and why not something works or doesn’t work in my creative.

There are some driving forces behind making a person convert into an action. If you don’t understand them, your conversion rates will drop dramatically. If you do understand them, you can basically get anyone to do anything for you, at any given time. Learn how to master the conversion formula!


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