5 tips to become an effective copywriter

Copywriting is one of the most important skills that you need to learn as an Internet marketer.Here are some of the important tips that will help you become a good copywriter.

1.Create a list of benefits and features first- Almost all copywriting experts understand the importance of writing down a huge list of benefits before actually starting to write their sales letter. The more you have to work with at the beginning the easier your job will be when writing your copy. For example, if you are writing for a local business, such as a local party hire company in Adelaide be sure to do some research on that particular industry.

2.Know what your visitor wants- It is very important that you take time to plan out how you want your visitors to move around your website. It might not make sense to try to sell to your visitors initially, this happens more for sales letters targeting high priced items or something that may be difficult to explain the first time around. If this is the case it is better to focus your sales letter on trying to get them to contact you or sign up to your list.

3.Make a plan before you start- A common mistake that a lot of copywriters make is proper organization. Without proper organization, you can get off topic or lose track of what to say next. Always make a short plan before your first draft, as time goes by,you will soon realize that even a basic outline will help you to not miss any important points. If you are looking to become an expert digital marketing company, you need to make sure you have your writing skills and plan up to date.

4.Talk To Your Prospect- When it comes to writing copy there are many tips but the best is to talk to your prospect as if you are talking one person.Write in a conversational tone using words like “I” and “you.”Many people may read your copy, but they only read it one at a time. If you can make your reader feel like you are speaking directly to them, you will make good copy.

5.Write A Benefit Driven Headline – Most headlines are not benefit-driven. They really are not. When first starting out, what you need to do is focus on stating the main benefit in your headline. You honestly don’t have to worry about writing a superb piece of copy until you truly understand the thought process of your prospect and know how to break the rules a little bit.

Bonus tip: Write in short and concise sentences – Another tip is to write sentences that are short and punchy. If you notice you have a bunch of commas in your sentences, you may be able to break them up into shorter ones.

If you follow these rules, be sure that you are going to make the best out of copywriting and may even be able to move into more complicated areas such as SEO copywriting and advertising.



Inbound Now #41 – Website Conversion Optimization Techniques With Derek Halpern Of Social Triggers

Full write up and shownotes here:
Derek Halpern of Social Triggers.com joins us for episode 41 of Inbound Now!


Copywriting Tips For Beginners To Grab Attention And Increase The Selling Power Of Your Copy

(Click Here For FREE Access To My 10 Day Internet Marketing Fast Star Training Course)

Copywriting Tips For Beginners To Grab Attention And Increase The Selling Power Of Your Copy…

Effective copywriting is an essential skill that every Internet Marketer you should learn.

Writing effective copy plays a MASSIVE role in every aspect of your marketing and sales funnel; attention grabbing blog post titles, sales pages, lead capture pages, email subject lines and calls to action etc.

copywriting tips for beginnersCopywriting is a skill that every marketer cannot afford not to understand. At least to a certain level.

Professional copywriting is a highly lucrative career path for many who commit their time to mastering this skill.

All the top companies KNOW how essential having good sales copy is to the success of their marketing campaigns.

While it could take years to fully master the broad topic of copywriting, you needn’t let this bog you down…

There are a few basic rules and copywriting tips for beginners for you to learn and apply that will dramatically boost the effectiveness of your copywriting, thus increasing the overall performance of your marketing in general…

Let’s take a look at some of these copywriting tips for beginners today…

10 MAGIC Words To Attract Attention…
1. FREE – ‘Free eBook details the secrets to generating your first dollar online’

2. YOU / YOUR — ‘Are YOU struggling to find leads online?’

3. ANNOUNCING – ‘Announcing the launch of product X’

4. INTRODUCING — ‘Introducing a revolutionary new system that will help you produce results in your business’

5. SECRET – ‘The secret to success is not as difficult as some would like you to believe’

6. NEW — ‘This new system has proven to create multiple person downlines’

7. HOW TO — ‘How to create copy that will create an endless stream of prospects into your business’

8. GUARANTEED — ‘This course is guaranteed to produce results in your business or your money back’

9. MAGICAL — ‘This simple, yet almost magical trick has resulted in 322 leads in a single day!”

10. EASY — ‘Follow these easy directions and you’ll be amazed at the results’

how to do copywriting

Words and Phrases To Increase The Selling Power Of Your Copy…
1. QUICKLY / EASILY / NATURALLY – ‘This software will quickly help you increase your sales’

2. Use soft lead ins to ease your prospect into thinking of buying from you.
E.g. instead of saying “purchase this product now for a trial offer of , say: ‘You are invited to take a test drive of our program for a full week at the trial cost of only ”

3. Trance words: SUDDENLY / AMAZING / DISCOVER – ‘Discover how powerful these copywriting tips for beginners are’

copywriting tips and tricks
5 Ways To Get Your Prospect Emotionally Involved With Your Copy…

1. Describe the experience your prospect has of how things play out in their life

2. Swipe from other successful sales letters and marketers.
Find out what your competitors are doing, and swipe portions of their copy to get ideas to use in your own. Don’t copy everything word for word, but if you see that it’s working for them, you can use the same concept and structure when creating your copy, but be sure to add your own spin and inject your own personality into it.

3. Always keep in mind the top 7 reasons why people buy…

(1) Make money
(2) Save money
(3) Save time
(4) Save effort
(5) Improve health
(6) Increase pleasure
(7) Eliminate pain

4. Use ENVY!

– Talk about something that you are envious of / were envious of before you had the advantages of your product

– Write about something that your prospects might be envious of

– Talk about how others will be envious of your prospect once they are enjoying the advantages of your offer

5. Remember the “RULE OF 7!”
Include in your copy body SEVEN stories or case studies where people can IMAGINE themselves using the product.

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A money making guide by Brian S. Mahoney with copywriting tips to guide you to making more money. Tips for writing copy to boost sales. Makin money online with online marketing.
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Conversion UP – Best Conversion Optimisation Campaign Strategy

How does put together conversion optimisation strategies for their clients that are risk free and 100% accountable and every step of the way.

Hey Guys, this is Grant Merriel from Conversion UP.
I head up operations and want to take this opportunity to explain how we hold ourselves accountable to your businesses overall success and growth during your campaign.

First off is setting a clear benchmark to ensure that we obtain a data set of your current conversion rate. This is essential as the analytical data forms the basis of your campaign and the current success of your website.

Our benchmark is refined to your business and goals are set based on the functionality of your website.
Eg, For those businesses that sell products directly from their website, our benchmark will be made on the percent of sales you get from your visitors.

While, Businesses that are either service based or require leads to sell, their benchmarking will be built from the amount of successful enquiries they receive via email and contact forms.

Secondly we hold ourselves accountable to hitting our internal KPI’s (key performance indicators).

Our entire team understands that the absolute minimum target for every client is to hit a 15% conversion uplift within the first 90 days and similar growth every subsequent quarter.
By achieving this target, we consistently enable our clients to become revenue positive on their investment within only 3 months, which means their growth not only pays for our service but has also grown their bottom line significantly.

This level of service is not taken lightly by the team at Conversion UP and we consistently achieve well above our fierce targets.

Thirdly is our accountability and ensuring that we utilise real time visitor analytics, tracking engagement on different parts of a page and correctly tracking every conversion that occurs across your entire site. With the amount of data that is being reviewed we can refine your marketing message every month and analyse each strategy that has been implemented to constantly capture growth in your business.

We are looking forward to hoping you grow your business with conversion optimisation.


How To Write A Headline – Copywriting Tips

When your writing headlines, it’s essential to hook your audience, and give yourself a lead in to your material. Find out what legendary ad man David Ogilvy says about how to write a headline, and why this is the most important piece of every communication. Grab your free report the 7 rules of writing effective copy at:

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